Twitter, like most social media, is evolving rapidly. Even though most physicians are not directly familiar with Twitter, more are building an awareness and curiosity each month. This post is written mostly for those of you new to this tool or giving it consideration.The AMA recently posted an article entitled Physicians on Twitter and here is a synopsis of their study: "The study focused on 5,156 tweets ...
Tobin Arthur
Best hospital lists influence consumer decision making
We all like lists. US News & World Report has told us for years which colleges are considered the top in the nation. Castle Connolly tells us which are the “Top Doctors” in our community and Car & Driver gives us a ranking of cars by type.In The Order of Things, Malcolm Gladwell pokes serious holes in some of our most revered rankings and lists.If ...
Online reputation can have career implications for physicians
While we have seen a continued increase of online activity in the healthcare space over the past few years, I don’t think we are even scratching the surface of what’s to come.Aside from consumer driven trends on the web, cloud computing is having a dramatic impact on the business enterprise environment and healthcare is next. All this points in one direction for doctors: your online reputation may become as or ...
Social media helps doctors manage their online reputation
Once a provider realizes the increasing importance of building and managing their online reputation, they need some practical tools and steps. Bear in mind, I am writing this, not for the small percentage of physicians already active with social media, but rather for those of you giving it consideration and looking for some practical advice.Common techniques for managing one’s online reputation include:1. Creation of new content - involvement in social ...
Why physicians should care about online reputation management
I am going to explain a bit about why physicians should care about online reputation management (ORM).As the online world becomes more pervasive, reputations are increasingly built and managed on the Internet. Online Reputation Management is the process of monitoring, addressing or mitigating SERPs (search engine result pages) or mentions in online and social media.Physicians are as visible as anyone on the Internet and the visibility is only going to ...
