I sense a movement in health care circles from, "no way we’re doing that social media," to "ok, we get it social media is important, now what?"This is good to see. But like all things new, we’re experiencing some growing pains. Some health care providers take to social media easily and find ways to leverage it to educate, inform and grow practices, while others make efforts but can’t seem ...
Susan Giurleo, PhD
Should all health care professionals have a social media presence?
Should all health care professionals have a social media presence?No, not necessarily.Did I surprise you? Here I am rattling on and on about how health care professionals should all have a blog, tweet, link up and now I’m saying not everyone needs to hop onto social media.Let me explain the apparent contradiction.If you are a solo provider and hope to stay financially solvent, you need to market online. All ...
How social media will change mental health care
Social media is changing how we communicate and how we define "relationship." I was speaking to someone last week who said to me, "Social media isn’t coming it’s here!" He’s right.And while many voices in our professional communities are wary about social media, I see positive opportunities at every turn. Here are just 5 ways social media will change ...
A simple social media plan any health care professional can use
If you listen to the discussions in health care circles about social media, you get the idea that social media is complicated, time consuming and a liability nightmare.Nah.It’s not that hard and can actually be quite simple if you consider your options carefully and logically.Let’s look at a simple social media plan any health care professional can use.If you’re even considering using social media to market or connect with current ...
How small private practices can still thrive
Health care is changing at lighting speed. If you don’t know this, or worse, don’t accept it you’re doomed. No. Really. It’s change or close shop. Whether you like it or not, health care reform is going to change the way we practice from now on.Many physicians are choosing to work for large group practices to buffer themselves from directly dealing with change. Mental health providers could do the same, ...
7 social media mistakes made in health care
If you’re a health care professional, chances are you know a bit about social media, possibly feel compelled to use it sometimes and you might actually be participating in the Facebook/Twitter/LinkedIn/blog revolution.But there can be real problems in using social media in the health care context. Whether you are in private practice or work for a group of large hospital network, social media mistakes can be costly in terms of ...
Make your small private practice thrive in 4 steps
Health care is changing at lighting speed. If you don’t know this, or worse, don’t accept it you’re doomed. No. Really. It’s change or close shop. Whether you like it or not, health care reform is going to change the way we practice from now on.Many physicians are choosing to work for large group practices to buffer themselves from directly dealing with change. Mental health providers could do the same, ...
Business model woes traps doctors and impedes health care
If you are a physician, therapist or any other helping professional whose business model relies on third party manged care reimbursement you are engaged in the world's worst business model.Let me start with a story to set the stage.Imagine you are a bright, idealistic college student. You’re good at academics, want to make a difference in the world and have hundreds of career options in front of you.After lots of ...
Why I had to fire my primary care doctor
I like my PCP. She is knowledgeable, kind, efficient, and trusts that I know my body best. All great qualities in a doctor.But I need to fire her and find someone new. Why? Her support staff and their administrative systems don't work for me. They make it difficult for me to access timely care and I dislike that very much.Some background: I rarely visit the doctor. Overall, I'm healthy and ...
