The confusion surrounding comparative effectiveness research (CER)
We all know, broadly speaking, the mission of comparative effectiveness research (CER), now sometimes called patient-centered outcomes research. Such studies should inform clinical and health policy decisions made by physicians, payers, and regulators to help determine treatment guidelines, coverage policies, and the therapeutic value of new therapies relative to standard-of-care in real-world settings.
But dive deeper, and it’s clear there remains an uncomfortable level of confusion as to what CER …
