Anyone working in the pharma industry will know it has been a tough few years. Dwindling innovation in the drug pipelines, the impact of global economic pressures and an increasing global focus on healthcare cost containment have all combined in a perfect storm for the sector often regarded as recession-proof.
As the backdrop to all this, social media has rapidly been finding its place as a powerful media in sectors selling ...
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Past 6 Months
Dear lawmakers: This is what it’s like to be a doctor today
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