People are people, whether they are identified by their career or their role in the healthcare process. So, whether you’re working with a referring physician or a patient, it’s important to consider emotions, their role in the sales process and how they drive and destroy value.  One of the most valuable emotions to have in our business is loyalty. Loyalty is what providers work towards with referring physicians and what ...

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The increasing stress that radiologists face In the past, the radiology profession was seen as a very financially successful specialty, but as every businessperson knows, success often has peaks and valleys.  Radiology residencies are some of the most competitive to obtain, which is due to the combination of expected financial compensation and the assumed quality of life. In the early 1990’s, when financial pressures first appeared on the ...

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