What Jay Z can teach doctors about marketing their practice Do you know who Jay-Z is? If not, chances are your kids do. Jay-Z is one of the most successful rap artists of all time, and has parlayed that success into a career in fashion, merchandising, his own line of vodka, as well as an ownership stake in the NBA’s New Jersey Nets franchise that he recently sold to begin a new career ...

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As a healthcare consultant, it is not unusual to be asked about HIPAA regulations on a weekly basis. Three questions come up regularly and seem to cause the most confusion when discussing HIPAA. I call them the Three Big HIPAA Myths – you can't place medical charts on exam room doors, you can't use sign-in sheets, and you can't leave messages on patients’ voice mail or answering machines. Here, then are ...

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I have not always been excited to hear patient complaints. As a younger manager I absolutely dreaded when a patient wanted to speak to me. I felt that I had little to offer a patient who expressed anger or frustration with something that had happened and I was very impatient to get past the complaint and get back to my “job.” Now, I can’t wait to hear patients’ complaints. Complaints ...

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Patients want to know why they can’t get a return call from their doctor’s office – here are six reasons why the calls have increased and physician offices are having trouble meeting the needs of their patients.

  1. Medication questions and requests for a prescriptions change. The average number of retail prescriptions per capita increased from 10.1 in 1999 to 12.6 in 2009. (Kaiser Family Foundation calculations using data from IMS ...

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Private practices are organized in a corporate model where the physicians are shareholders, or where one or more physicians own the practice and employ other physicians or providers.   Private practices are almost exclusively for-profit.  Physician practices are organized into corporations for the tax benefits as well as protecting the owners from liability judgments. Hospitals can be for-profit, not-for-profit ...

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My current practice is getting ready to go live on Electronic Medical Records (EMR), but it’s taken us over a year to get here.  When I first started this job, we were supposed to go live with EMR in two months.  After I’d had a chance to speak with everyone, I just knew the timing wasn’t right for the EMR.  We would need to be able to run, and at ...

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Your 10 minute office visit needs 8 people and 45 minutes of work I sat at the checkout desk in my practice last week for the first time and as always, it was a revelation.  If you haven’t worked your check-in and check-out desks recently, I highly recommend it. An insured patient that I checked out was shocked when I said the charge for her visit was $100.  She said, “But he was only in ...

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