How can physicians maintain a consistent brand online? With a hub and spoke strategy.  Watch the video above to see what that means. This is next in a series of short physician online reputation videos produced by The Doctors Company as part of their social media resources for physicians.  Enjoy.

I explain why an online reputation is so important for doctors in under 1 minute. This is the first of a series of short physician online reputation videos produced by The Doctors Company as part of their social media resources for physicians.  Enjoy.

shutterstock_112215167 Regular readers here are well-versed on the controversy surrounding maintenance of certification (MOC) and the American Board of Internal Medicine (ABIM). The story recently made mainstream news, with a comprehensive recap by Newsweek senior writer Kurt Eichenwald: The Ugly Civil War in American Medicine.  Go read it. The ABIM subsequently released a strongly-worded statement.  They are clearly not happy with the ...

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shutterstock_2360943 Right now, there's nothing more angst-producing to physicians than maintenance of certification (MOC). Go to the physician-only message board Sermo, and you'll see dozens of threads on the topic.  Not surprisingly, all are negative. But rather than debating MOC itself in this post (if you want to do that, there are other places to do so), I want to take a step back ...

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shutterstock_218855221 There's a lot of angst when it comes to board recertification.  The general consensus is that doctors find the requirements onerous, while a more cynical segment calls the whole process a money-making operation for our professional societies and those that profit from recertification courses and materials. Cardiologist Wes Fisher has articulated the many criticisms against board recertification: "Does board recertification do ...

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shutterstock_151790942 A version of column was published in USA Today on September 14, 2014. The public can rate and review most things today: books, hotels, and restaurants, to name a few.  Even doctors.  There are more options than ever where patients can rate their doctors online, and hospitals also routinely survey patients about how satisfied they are with their physicians. But while you're pretty much ...

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shutterstock_95239396 A version of column was published in USA Today on July 2, 2014. There are some who think that I’m overpaid as a physician, and that my salary fuels rising health costs.  I can understand their point: A May 2014 survey released by the Medical Group Management Association found that internal medicine doctors like myself have a starting median annual salary of $190,000, ...

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shutterstock_153912641 What can physicians learn from the Union Street Guest House? For those who don't know, this hotel in New York threatened to fine those who dared write a bad review.  The New York Post got wind of this, and needless to say, the fallout has been ugly. The hotel has hundreds of 1-star reviews of Yelp for its efforts. This leads to a question ...

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va health care scandal "I will not stand for it.” That’s what President Obama said about the deepening VA health care crisis.  It’s also a lightening rod for how partisans want to frame the ongoing health debate. Some are eager to link the VA scandal to Obamacare, and more broadly, government-run health care. Others extol the virtues of the VA, holding it as ...

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cost of medical school Whenever new physician salary data is released, reporters and policy experts often compare doctor salaries in the United States to those of other countries: most notably, France. And on cue, Vox's Sarah Kliff -- normally an excellent health care writer, by the way -- is uncharacteristically lazy in framing physician salaries through a biased lens. After presenting the data, ...

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