The McDonald’s cheeseburger is an icon of America. Admit it, you know you love one. A guilty pleasure to say the least, but as far as cheeseburgers go, it is far from the best. In reality, if you were to taste test all cheeseburgers, the McDonald's burger would probably rank near the bottom. The beauty is that no one cares, and they sell these things by the millions. Why? Because ...

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In his famous novel, Moneyball, Michael Lewis illustrates the phenomenon of professional baseball scouts focusing on all the wrong characteristics when looking at players. He describes how scouts focus on fastball velocity as a way to compare pitchers, despite the lack of correlation between fastball speed and the quality of a pitcher. As it turns out, the most important factor in a pitcher is deception, not a high-velocity fastball. The ...

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