What is social media's ROI for doctors? I created this 90-second video for my CHEST 2014 keynote
that tells the story of two of social media's returns on investment: defining an online reputation and finding new patients. Enjoy.
ZDoggMD once again entertains and educates with his Ebola parody. "Too soon?" some say. Actually, as ZDogg says, not soon enough
. Watch why.
I'm honored to keynote CHEST 2014
on Monday, October 27, 2014.
Here is my speaking trailer for the event, and I'm looking forward to meeting everyone there.
latest parody. This time he takes aim at Garth Brooks in "Friends With Low Platelets."
"I’m not big on thrombopoiesis. Think I’ll skip on down to plasmapheresis. 'cause I got friends … with low platelets."
Ever wonder what a "gomer" is? While certainly passé and unprofessional, does it shed light into the frustrations both doctors and patients have with end-of-life care? Emergency physician and author Brian Goldman
explains the origins and use of such medical slang in his book, The Secret Language of Doctors
s Dr. House of Cards returns, and who does he have in his sights today? None other than Dr. Oz, who recently testified at a Congressional hearing
. See how he fares against Dr. Underwood.
Who knew questioning medical tests could be so much fun? Watch Pharrell Williams' "Happy" with lyrics that advocate more sensible medical testing. James McCormick, co-host of the Best Science Medicine Podcast
, wrote this pitch perfect parody. The ABIM Foundation's Choosing Wisely
campaign educates both physicians and the public to question medical tests and treatments.
Another year of medical school soon begins. There's no better way to greet incoming students than this The Book of Mormon
parody from the University of Chicago Pritzker School of Medicine
(who also brought you their gone-viral rendition of Let It Go
). Good luck, first-year medical students: The book of Netter's will indeed change your life.
Family physician Mike Evans
is famous for his terrific whiteboard videos
, where he distills complex medical ideas to its most understandable essence. Here, he tackles low back pain, a condition that most adults will experience sometime during their lives. Watch and learn how more tests for back pain isn't necessarily better.
My latest USA Today column is now up: Doctors are not overpaid. I explain why focusing on physician salaries won't do much to dent health costs.
Also, as I wrote in a prior blog post, "Pay me like a French doctor. You know you want to," any salary comparison with other countries also needs to consider their costs of medical education ...