This month I hit a milestone on my Sina Weibo microblog; I finally reached 10,000 fans. It took more than two years, and I suppose I could have sped it up by paying for fake zombie fans. However, I preferred to earn this honor with good old fashioned hard work. Ten thousand fans is a tiny amount compared to many Chinese microblogs, including several at my own hospital like our ...

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Since 1992, I have advocated for all of us to have the information, support and guidance we need to act to improve our health and get the most from our health care. I believe – and there is considerable evidence to back me up – that we do better when we participate in our care to the extent we are able. As someone who has been diagnosed with several different types ...

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In late fall of 2011, I was tired of medicine. While seeing patients was still enjoyable, I felt underappreciated in my employment and frustrated by the endless BS that I dealt with -- new laws undermining the trust my patients place in me, increasing requirements from insurance companies for ordering tests or medications, more forms to sign, less time with patients, a cumbersome EHR to learn, more non-CME education requirements ...

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It all started with my sending a tweet. Actually, that's not quite true. The way it really started was with my frail elderly patient calling me in mid-January, to tell me he thought he had a UTI. But that part of the story is not new and novel; I've often had patients contact me with similar concerns. I did what I usually do: ordered a urinalysis (UA)  and urine culture (UCx). (I ...

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twitter_doctor-710x238 The General Medical Council (UK) published new guidelines that state, “If you identify yourself as a doctor in publicly accessible social media, you should also identify yourself by name. Any material written by authors who represent themselves as doctors is likely to be taken on trust and may reasonably be taken to represent the views of the profession more widely.”  This has ...

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twitter_doctor-710x238 Even as social media use among physicians gains popularity, I continue to hear doubts echoing from my fellow medical students, residents, and attendings, particularly about the use of Twitter. Many of them ask how using Twitter has benefited me, and my answer almost always makes them stop and think. My life has been enriched by the network of intelligent and forward-thinking people I have connected with ...

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In 2012, tension over online doctor reviews ran high. As the New York Times reported, physicians were turning to third-party reputation management firms who used legal threats to silence critical patients on the web. Information freedom non-profits and tech media outlets responded with investigations and an FTC complaint. As a former practitioner, I sympathize with some doctors’ apprehension about online reviews; the desire to protect oneself from unfair or ...

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During a routine office visit, I was discussing activities and extracurriculars with a bright 10-year old girl. She loved talking about her dance team, gymnastics, and her new hobby of horseback riding. Towards the end of our conversation, however, she said something that surprised me: “And, I am addicted to Pinterest.” I turned to her mother, who was also in the exam room, and asked, “Did you know she is on Pinterest? ...

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shutterstock_119156143 physician online reputationThis is the Foreword from Establishing, Managing, and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices by Kevin Pho, MD, and Susan Gay (Greenbranch Publishing, 2013). Information technology is transforming the way we teach, learn, communicate, work, play, and think. And there are few areas in which ...

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When it comes to attracting new patients using the Internet is crucial. Many people begin their searches for new products and services online. You may have heard before that word of mouth is the best type of advertising. While that is true, it is important to realize that a lot of that communication between people is happening online, rather than in person. It is important for physicians to use social media ...

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