The patient satisfaction industry needs to be disrupted. This old, legacy industry, with it's outdated and overpriced technology needs a serious makeover. I work for a large physician group that uses a well-established patient satisfaction vendor. And I have had no end of frustration trying to figure out how the data I get back can be used to actually improve my practice and the overall patient experience. Don't get me wrong; I ...

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Traditionally, a physician’s reputation was best established and passed along by word of mouth.  Discussions among friends or at church, sporting events or civic groups often provided the information necessary for potential patients to choose a healthcare provider.  Today, most patients and consumers of healthcare get information about medical conditions and physicians online. Some ...

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There are no longer any doubts if patients Google their doctors. Social media, your website, and Google are parts of virtually every patient’s search for a doctor. Google is a reference check and has become the most important tool to establish sufficient level of trust for an appointment to be scheduled. I recently published 12 case studies where doctors’ reputations were improved with mobile technology and the impact they made on ...

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In a previous post on the Social Media Healthcare blog, I made an argument as to why physicians should be involved in social media—especially on Twitter.  The purpose of this post is to describe how I use social media as a busy clinician and teacher of family medicine to keep up to date with clinical and policy information and  also how I find the time to use social media. ...

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Identifying and recruiting study participants with rare and under-diagnosed conditions such as spontaneous coronary artery dissection (SCAD) can be a formidable challenge because no single medical center, even my own organization, Mayo Clinic, has adequate experience and/or patient volume to even begin to perform meaningful research. Still in its infancy, “patient-initiated” research may prove to be the new gold standard for the study of uncommon medical conditions. The people most highly ...

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Much has been written about educating patients.  This can be in the form of educational materials provided during the office visit, providing access to accurate online medical data, or even educating patients about wellness- how to be well, stay well and live well.  As physicians, I believe that part of our responsibility is to teach.  As the familiar adage from residency goes: “see one, do one, teach one” – we ...

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Google’s made big changes recently. Google Maps and Google Places are being replaced by Google+ Local. While Google+ Local will likely advance the review system for many industries- doctor reviews, however, will grind to a halt. Unless Google recognizes the considerable onus of HIPAA on today’s healthcare professionals, and subsequently carves out a healthcare-friendly mechanism for doctor reviews, expect that far fewer patients will post; the posts will generally read like ...

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There’s no denying that the Internet has been an industry-changing phenomenon across a wide variety of fields. When it comes to healthcare, though, it’s suffered a rockier relationship. The reason behind this strained relationship can be summed up handily in one word: skepticism. Skepticism from doctors, nurses and really anyone who spends time diagnosing patients. For the most part, this skepticism is understandable -- after all, anyone with an Internet connection ...

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It used to be simple: build a practice website, stuff it with some keywords and your online spine practice marketing is done. Those days are long gone and search optimization and social media strategies continue to explode and cause confusion among medical professionals. New Google changes have caused practice sites to disappear or plummet in search ranks. Guidance for a proper social media strategy varies wildly or is non-existent. Mobile ...

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So you’ve decided to take the plunge (or at least, dip your toes) into the Twitterverse.  Congratulations! Welcome to a vibrant interactive community.  You’ll find plenty of different personalities here and lots of opinions.  But if you are like I was back in January 2011, you currently have no idea how to actually use Twitter, let alone how a physician might want to use it. There are plenty of places to ...

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