When it comes to attracting new patients using the Internet is crucial. Many people begin their searches for new products and services online. You may have heard before that word of mouth is the best type of advertising. While that is true, it is important to realize that a lot of that communication between people is happening online, rather than in person. It is important for physicians to use social media ...

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There’s been a lot of talk over the last year or so about the benefits (and some drawbacks) of physicians using social media. Social media use by physicians has become so widespread here in Canada that the Canadian Medical Association has actually developed guidelines to help physicians understand the rules of engagement on the web. But while there has been a lot of attention ...

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Even if you’re not involved on social media as a business, your employees or staff are more than likely on social media in their personal lives. And even innocent-seeming posts, tweets, pins or shares can leads to big repercussions if they are perceived as violating patient confidentiality. It is because of this that every medical office needs to set a social media policy to avoid any privacy or HIPAA violations. First ...

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The use of social media is a tricky business. A recent Wall Street Journal article points out the challenges that CEOs and business leaders face when using Twitter. Many CEOs and other executives relate stories of personal attacks and cyber stalking from disgruntled customers, former employees or competitors. Some have opted out of the social media space due to specific legal concerns. Other very successful business leaders continue ...

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By now, it’s common knowledge that people should be careful about what they post to social media sites — especially job seekers. But if you’re a resident or physician, you need to be especially careful because of HIPAA. Again, this seems like common sense. But the more popular social media becomes, the more the lines are blurred. For most people, Facebook, Twitter, Linkedin and other sites are a part of day-to-day life. It’s easy ...

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It'll be no surprise to the readers of this blog that physicians' use of Twitter and other social media has been exploding over the last couple of years.  But it may surprise you to know how hard it is to really analyze that data. Last year Dr. Katherine Chretien of the VA Medical Center in Washington, DC, published an eye-opening study in a JAMA letter.  Until that point, ...

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Aspire to decency. Practice civility toward one another. Admire and emulate ethical behavior wherever you find it. Apply a rigid standard of morality to your lives; and if, periodically, you fail ­ as you surely will,  ­ adjust your lives, not the standards. -Ted Koppel This week started out ordinary enough but took a quick turn when I got a message from the media director at my university that a 14 month ...

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How doctors use Twitter to battle emotional fatigueAs a member of the Integrated Media and Technology Committee of ASCO, I have tried to champion the benefits of social media, whether it be on blogs, Twitter, LinkedIn, or otherwise. As I have become more engaged in various outlets, it has become apparent that these channels offer more than an opportunity to discuss the latest research and meet or ...

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I recently tweeted asking about favorite patients, physicians, and students on Twitter and was met with a plethora of shocked tweets at my inclusion of patients as potential Twitter interests. Perhaps other medical friends interpreted this as being similar to meeting people in clinic and asking for their Twitter handle (which is not something I do) or maybe people really think it’s wrong to follow patients on Twitter, I don’t know. However, I do ...

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This month is an anniversary of sorts. About a year ago, I joined Twitter.  It started when I noticed that after a few of my blog posts were tweeted, my stats climbed.  Thinking I could build a larger readership, I jumped in. I took the first steps with trepidation. I signed up for NetworkedBlogs which simultaneously announced my posts on Twitter and Facebook upon publication. It took a few days to understand Twitter lingo. At first I struggled ...

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