Plastic surgery is a competitive field, and as such, is a leader in using social media for marketing. Just go to YouTube, for instance, and you'll find a plethora of plastic surgeons vying for your business. But in an interesting progression, they've also taken the lead on "e-consultations," using Skype and other video conferencing tools to interact with patients with the hope of bringing them to their practice. Whereas professional organizations like ...

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With yesterday's introduction of Google Buzz, there's now more ways than ever to join the conversation. Follow KevinMD on Google Buzz For those using Google's Gmail, you can continue the debate by logging into Gmail, then joining me on Google Buzz. Of course, you can also follow KevinMD.com on the newly introduced iPhone app, as well as on Facebook.

The newest media doc on the block is Dr. Mehmet Oz. When he was first seen on Oprah, he seemed engaging and answered some interesting questions in a real and professional way. The audience loved his blue scrubs and boyish clean cut open style. That was then. Let’s face it . . . the media spotlight seems to corrupt even the best physicians. Dr. Oz now has his own show and ...

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There is a veritable epidemic of doctor-writers out there. What is going on? Are doctors suddenly in the kiss-and-tell mode? What about confidentiality? Professionalism? HIPAA? As one of the aforementioned doctor-writers, I look upon this trend with both awe and trepidation. I suspect that that this flourishing literary phenomenon relates to the public’s fascination and fear about all things medical. It also relates to the falling away of previous, pedestal-like images of ...

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Thank you to the New Hampshire Union Leader for naming me to the 2010 class of New Hampshire's 40 Under Forty. (available print only, not online yet) It's a tremendous honor, and I'm deeply humbled. I'd also like to welcome new readers to KevinMD.com who may have caught my columns last week in the USA Today and the New York Times' Room for Debate blog, along with an appearance this ...

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In the aftermath of the Haiti earthquake, the role of physician-journalists have come under scrutiny. After the quake, the major television networks sent their doctor-reporters to the region, and allowed them to assist with Haitians needing medical attention. CNN's Dr. Sanjay Gupta treated a 15-day old baby with a head laceration on camera, while NBC's Dr. Nancy Snyderman has splinted broken bones, and ABC's Dr. Richard Besser helped a woman ...

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My latest USA Today op-ed was published this morning: Doctors ignore Internet at their own peril. Doctors who are not on Facebook, Twitter and blogs risk becoming irrelevant; my USA Today op ed I discuss how social media, like Twitter, Facebook, and blogs, have the potential to improve patient-physician communication:

Social media websites that encourage reader interaction are playing an increasingly ...

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Originally published in HCPLive.com by Gwenn Schurgin O'Keeffe, MD, FAAP New technologies can make healthcare more personalized, strengthen the patient–physician relationship, put the right information in the right hands at the right time, and potentially improve outcomes and efficiency across the healthcare spectrum. So why are so many physicians reluctant to embrace these changes? Why doctors fail to embrace Health 2.0 Wikipedia defines Health 2.0 as “the use of a ...

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Originally published on HCPLive.com by Mike Hennessy Some patient advocates, tech-savvy physicians, and other Health 2.0 proponents tout e-mail, online forums, and social media technologies because they can potentially help strengthen the patient–physician relationship by providing patients with greater access to their physicians and facilitating more open communication. How social media can make physicians better doctors Yet, after seeing patients all day, do physicians really want to spend a significant portion ...

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Thanks to Medscape for including my take in their recent article, "Is Twitter a "must" for doctors?" I discuss some common sense tips doctors should follow while using Twitter:

1. Patient privacy is paramount. Do not discuss individual cases or provide patient advice via Twitter. 2. Use Twitter to point your patients to trustworthy online health information sources. 3. Use Twitter as a tool to promote your practice's brand. More and more patients are ...

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