February 2010 was a fortuitous month for me. My website went live, and I met Ed Bennett. Ed is director of web strategy at the University of Maryland Medical System (UMMS). Lucky for UMMS.  In his more than 15 years working on the internet, Ed’s been programmer, designer, consultant, information architect, start-up participant. Since 1999, Ed has led the UMMS web strategy building out large (50,000 page) content-rich websites ...

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I am going to explain a bit about why physicians should care about online reputation management (ORM). As the online world becomes more pervasive, reputations are increasingly built and managed on the Internet. Online Reputation Management is the process of monitoring, addressing or mitigating SERPs (search engine result pages) or mentions in online and ...

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by Walter van den Broek, MD, PhD In normal every day life with face to face contact, the physical characteristics and knowledge about social background form the identity of your contact. It’s stable and three dimensional. You know that person, it’s therefor very difficult for the other to claim another identity or create impressions inconsistent with how you know him or her. Online identity is a different ...

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I'm back from my whirlwind trip to Las Vegas, and I want to think those who followed our panel at BlogWorld 2010. I was joined by Bryan Vartabedian of 33 Charts, and Kerri Morrone Sparling of six until me in a panel moderated by Kim McAllister of Emergiblog. A few thoughts from my end.
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Wendy Sue Swanson, also known as Seattle Mama Doc, is a pediatrician in Seattle who recently gave a keynote at the Swedish Medical Center as part of their 2010 Health Care Symposium. I was following it on Twitter, where it received rave reviews. The video is now up, and the accolades were truly well deserved. A gifted speaker, Dr. Swanson's presentation should be required viewing for physicians and ...

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If you’re a health care professional, chances are you know a bit about social media, possibly feel compelled to use it sometimes and you might actually be participating in the Facebook/Twitter/LinkedIn/blog revolution. But there can be real problems in using social media in the health care context. Whether you are in private practice or work for a group of large hospital network, social media mistakes can be costly in terms of ...

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Some people are disappointed at the latest FDA notice to Novartis over a Facebook button on one of their website pages. The key question that a lot of people fail to ask is “do patients want to have a conversation with a drug company?”  From almost one year of qualitative and quantitative research plus other 3rd party research (i.e. Rodale DTC Study) the answer to that is “no.” Now before you get ...

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Speaking to the senior staff of the National Library of Medicine recently was like going before the best kind of murder board. Picture it: 30 of the nation’s smartest health information mavens around a polished conference room table, asking me sharp questions, suggesting new lines of inquiry, and offering their own insights. In other words, heaven. Our jumping-off point was the Pew Internet Project’s latest research on internet penetration, mobile use, and ...

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by Walter van den Broek, MD, PhD Do Facebook and other social networking services damage the profession of physicians or the public trust in this profession? So far, no systematic research into this topic has been published. However several cases were presented in the media resulting in disciplinary measures. On social networking sites patients may learn information about their doctors that compromises the professional relationship. Threats to ...

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I recently wrote about the hidden dangers of physician social networks, and how private posts can potentially become public at a later date. With the recent controversy surrounding former Washington Post blogger Dave Weigel and Journalist in mind, I commented that,

passionate, controversial debate is frequent on Sermo, along with discussion of patient cases. Part of what makes the site so provocative and insightful is the fact that the conversations ...

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