As I sat on the edge of her bed discussing delivering options, a sweet mom of twins (who we had decided to welcome to the world at just a few pounds each) looked at me and asked a question that many of us are asked: “What’s safest? What would you do if it were you?" Most of the time we present options as best we can. If one is clearly the ...

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The best defense is a good offense. This is certainly true when it comes to online reputation and digital presence. Doctors should be using social media and other online platforms strategically.  Health care institutions without a medical professional as a social media strategist are taking a huge gamble. Imagine a politically polarizing communication related to your organization that was not intended to be public, but was leaked and widely circulated on the internet. ...

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american society of anesthesiologistsA guest column by the American Society of Anesthesiologists, exclusive to KevinMD.com. "Social media engagement" is a buzzword in today’s business world. There is no clear definition of this term, but most agree that it involves some measure that those looking at your online content are actually interested in what you have to say. In other ...

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shutterstock_193510067 "Publish or perish" has been the mantra of academic medicine for as long as can be recalled as the reputations of professors, physicians, and academic centers have hinged on contributions to peer-reviewed literature for years.  Yet today’s information era is dominated by the rapid development of social media and online interactions, which have also resulted in some major advancements to print media ...

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shutterstock_154181867 The most important factor in successful stroke treatment is time. When a stroke patient is encountered by EMS, or when they present to an emergency department, it is absolutely vital to determine the time "last known well" to make decisions about what treatments may be available and appropriate. A 97-year-old woman arrived in our emergency department after suddenly becoming unable to speak, and ...

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shutterstock_57058306 Twitter is a communication platform, and, therefore, it is a neutral medium. It’s not the medium itself, but how you use the medium that makes Twitter "good" or "bad." In my five years of being an anonymous and five months of being a named individual on Twitter, I have come to realize that different people use Twitter for different purposes. In ...

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will-work-4-likes For physicians interested in growing their social media presence, this is what not to do. James Chang is a radiologist and author of Oh Doctor, The Places You Will Go… He blogs at Poor MD and can be reached on Facebook.

academicMedicalCenterTwitter Ever since I began residency, I have been encouraging, prodding, and at times, persistently pestering department leadership of my belief that our ophthalmology department should have a dedicated Twitter feed. After months of persistence combined with good timing and supportive leadership, the Twitter feed was launched on June 1, 2015 for the University of Iowa department of ophthalmology and ...

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shutterstock_154181867 I was once Australia’s most followed surgeon on Twitter, according to my dear wife. She was probably right, as always. I had more than 3,700 followers on my account, but very few people knew who I was behind that necktie avatar. You see, I was anonymous, or more correctly, pseudonymous. There were three reasons why I chose to start off life on ...

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In this age of Internet-everything, online reviews have become the par for the course for business, and this includes medicine. Indeed, one recent survey found that 88 percent of consumers trust online reviews as much as personal recommendations. So online reviews count. And overall, this is a good thing. Data shows that more reviews translate into significantly more appointments, and this holds true even if ...

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