When it comes to social media, oversharing is the new norm. When #flu season comes around, everyone on Twitter becomes inundated with talk of runny noses, strangers sneezing on their morning commute bus ride, and avoidance of the airport. People update their statuses on their interactions, frustrations, struggles and even locations. When a friend is not feeling well, they may post about it on social media and get an instant ...

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Are you 100 percent sure your customers know where you are located? If you are like me, you think the answer is an obvious "yes." But in reality, I did not have a clue because I wasn't aware of local SEO. SEO, traffic and ranking on the "first page of Google" are what marketing agencies stress to physicians, but I found out there is a side branch of SEO called local ...

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I was called at 4:30 a.m. for a patient with tachycardia in the hospital, and as I logged into my EMR from home, I saw this on Twitter: https://twitter.com/EM_Educator/status/759297946160656384?ref_src=twsrc%5Etfw In under two hours, there were 15 retweets, 44 "likes," and 19 comments that appeared on Twitter (so far), most wishing the patient the best, looking forward to pictures of the angiogram, etc. This is the lovely world of social media, but it also demonstrates his ...

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In the hallway the other day a colleague stopped me and said, "Hey, do you want to see something funny?" "Sure," I said, and he showed me the YouTube video called "How Anti-Vaxxers Sound to Normal People."  The video highlighted that those who choose not to vaccinate themselves or their children do so for reasons that do not make sense, and frankly seem somewhat absurd.  It is a very ...

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There’s an old saying from the country where my mother was born relating to certain situations in which we are helpless. “You have to prove your sister is a not prostitute when you don’t even have a sister.” It seemed rough to me at first, when I heard it. But when I gave it some thought, it actually made sense and scared me at the same time. I woke up this ...

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It’s no secret that social media has now consumed most of our lives. It’s everywhere and there’s really no avoiding it. Don’t get me wrong, social media is a powerful tool and when used appropriately a lot of good things can come out of it. For instance, as a medical student who moved from New York to Los Angeles, it helps me stay connected to my loved ones back home. However, ...

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asco-logo I have been drawn to social media (SM) both personally and professionally for many years now, but I still feel like an outlier in using it professionally. There have been ASCO education sessions on this topic, educational book articles, publications, and the like, but many of these take the approach that people don’t really understand SM and what ...

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Whether big questions or small, medically related or otherwise, social media users love to take their ponderings and perplexities to their friends to gather advice. Certainly, social media is a great place to poll opinions about the latest movie or book. Sure, some might find asking friends for medical advice online easier than going to the doctor. Some might even feel that this collective problem solving protects them if they believe ...

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As I sat on the edge of her bed discussing delivering options, a sweet mom of twins (who we had decided to welcome to the world at just a few pounds each) looked at me and asked a question that many of us are asked: “What’s safest? What would you do if it were you?" Most of the time we present options as best we can. If one is clearly the ...

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The best defense is a good offense. This is certainly true when it comes to online reputation and digital presence. Doctors should be using social media and other online platforms strategically.  Health care institutions without a medical professional as a social media strategist are taking a huge gamble. Imagine a politically polarizing communication related to your organization that was not intended to be public, but was leaked and widely circulated on the internet. ...

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