Online reputation for doctors: A comprehensive social media guide I'm proud to announce my new book, co-written with Susan Gay: Establishing, Managing, and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices The Foreword is written by Robert Wachter, MD, with endorsements from Eric Topol, MD, Abraham Verghese, MD, Jerome ...

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I’d like to thank various media outlets for recently citing KevinMD.com. 1. How to find the best medical information online. Los Angeles Times. "We need to face the reality that because of the Internet, patients are more empowered," Pho said. "We can't see ourselves as gatekeepers. We need to see ourselves as curators who can shepherd patients through an abundance of information." 2. Can Public Health Messages Be Entertaining? ZDoggMD Thinks So. ...

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My USA Today column: Seeing a doctor online may not be whats bestThinking of seeing a new doctor online for your runny nose or cough?  It may be convenient for patients, and cheaper for health plans, but it may not be what's best.  Online visits for acute illness increase the rate of unnecessary antibiotic prescriptions, and can miss important diagnoses. I write about it in my latest USA Today column, The doctor ...

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What patients can learn from the flu outbreak What patients can learn from the flu outbreak Get your flu vaccine now, if you haven't already. And in the future, be sure to get it early in the season. Read more in my column on CNN, In the future, get vaccinated earlier:

One reason why the flu outbreak is so prevalent this year is that the predominant strain, H3N2, ...

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KevinMD: The most popular posts of 2012 Want to know the most viewed posts on KevinMD in 2012? Here they are, in order of pageviews. Happy New Year, and thank you all for your engaged readership and discussion during these turbulent health care times. 1. Why one-third of hospitals will close by 2020. A third of hospitals now in existence in the United States will not cross the 2020 ...

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I’d like to thank various media outlets for recently citing KevinMD.com. 1. Professionalism: Can it be taught? CMAJ. Though tech-savvy, medical students need to learn what is and isn’t appropriate to do on the Internet, even if their peers in other fields of study haven’t yet grown tired of uploading photos of eye-glazing, face-reddening, vodka-induced debauchery. “They need to be cognizant of online professionalism right from the beginning of their medical training,” ...

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Today marks the fourth major re-design of the site since 2004.  And I want to thank all the readers, and those who participate in the discussions that follow, because the continuing growth of the site would not have been possible without you. The current re-design, which was about 2 months in the making, offers a cleaner look with more white space. I want to guide you through a few highlights. Trending posts In ...

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When Apple launched the App Store, Epocrates had a front seat at the table, and collaborated with Apple to make sure its software would be one of the first available for iPhone users. As medical professionals, this didn’t come as a surprise.  We expected Epocrates to be “the first”. It had been the undisputed king of medical and mobile before the word “apps” became everyday vernacular. Epocrates was dominating the medical ...

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My latest USA Today column will be published tomorrow morning: Lab test access carries unintended consequences. More patients than ever will receive their lab results instantly.  As they should.  But just as important as receiving their data, is a physician explaining what they mean: "Before performing any test, doctors should manage patient expectations. Doctors should tell patients what the tests results could indicate and how the results might affect their ...

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September 2012 #hcsm keynotes: #eDTC2012 and @AAOHNSI am honored to be speaking at two conferences this September 2012. The first, on Monday, September 10th, is a lunch session at the American Academy of Otolaryngology-Head and Neck Surgery 2012 Annual Meeting. The second, on Friday, September 14th, is a keynote at eDTC Revolution. Both will be in Washington, DC. I will be discussing my social media journey ...

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