A continuing series on physician online reputation.   For more KevinMD minutes, please visit my YouTube channel Did you know that talking to mainstream media is a great way to define your reputation online? That's because newspaper stories and television appearances eventually will find their way online, and it's a great way to control the message that surrounds your name. An interview with the New York Times ...

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A continuing series on physician online reputation.   For more KevinMD minutes, please visit my YouTube channel. What do you need to do before starting your online presence with social media? They are your bio and your head shot. Together, they will be your first impression to patients who find you on the web. First, let's talk about your head shot. Make sure it's a high resolution image. ...

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A continuing series on physician online reputation.   For more KevinMD minutes, please visit my YouTube channel. How do you deal with trolls on the web? Whenever you're online you're going to have people who disagree with you, and they can do so in ugly and inflammatory ways. These people are known as trolls. I'm going to borrow from marketing legend Guy Kawasaki. He suggests going ...

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A continuing series on physician online reputation.  For more KevinMD minutes, please visit my YouTube channel. Why should doctors use Twitter? One compelling reason is to curate information. Did you know that there are 20 million articles on Medline and the volume of medical literature grows by 10 percent every year? Just a few years ago, there were 24,000 new cancer articles, and it's impossible to keep ...

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A continuing series on physician online reputation.   For more KevinMD minutes, please visit my YouTube channel. Which social media platform should doctors use first? My recommendations are LinkedIn or Doximity. These are professional social networking sites where a profile on one of these sites is no more than a digital translation of your résumé. There are some differences between the two. I think LinkedIn generally gets ranked higher ...

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A continuing series on physician online reputation.  Created in partnership with The Doctors Company as part of their social media resources for physicians Physicians can brand themselves on social media platforms by using what I call a hub and spoke strategy. Physicians should have a central hub. It could be a blog or their practice's website. This is where they can create their ...

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A continuing series on physician online reputation.  Created in partnership with The Doctors Company as part of their social media resources for physicians A physician's online reputation is important because more patients than ever are going online to research their doctors. They're going to search engines like Google and Googling their doctor's names. If you Google my name, for instance, my blog comes ...

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shutterstock_112215167 Regular readers here are well-versed on the controversy surrounding maintenance of certification (MOC) and the American Board of Internal Medicine (ABIM). The story recently made mainstream news, with a comprehensive recap by Newsweek senior writer Kurt Eichenwald: The Ugly Civil War in American Medicine.  Go read it. The ABIM subsequently released a strongly-worded statement.  They are clearly not happy with the ...

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shutterstock_2360943 Right now, there's nothing more angst-producing to physicians than maintenance of certification (MOC). Go to the physician-only message board Sermo, and you'll see dozens of threads on the topic.  Not surprisingly, all are negative. But rather than debating MOC itself in this post (if you want to do that, there are other places to do so), I want to take a step back ...

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shutterstock_218855221 There's a lot of angst when it comes to board recertification.  The general consensus is that doctors find the requirements onerous, while a more cynical segment calls the whole process a money-making operation for our professional societies and those that profit from recertification courses and materials. Cardiologist Wes Fisher has articulated the many criticisms against board recertification: "Does board recertification do ...

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