A continuing series on physician online reputation.  Created in partnership with The Doctors Company as part of their social media resources for physicians Physicians can use online rating sites to establish your online reputation by asking more patients to rate them online. Don't just cherry pick or pressure patients into giving you good ratings. Ask all your patients to do so, in a ...

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A continuing series on physician online reputation.  Created in partnership with The Doctors Company as part of their social media resources for physicians There are two ways that physicians can establish their online reputation. The first way is to use existing physician rating sites. What physician rating sites will do is create a profile page of every single doctor in the United States. This ...

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A continuing series on physician online reputation.   For more KevinMD minutes, please visit my YouTube channel. I want to talk about a tool that I think is essential for any physician who uses social media. It's called Hootsuite. I use Hootsuite in three ways. First to monitor conversations on Twitter. You could assign streams to any topics imaginable. For me I have a topic ...

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A continuing series on physician online reputation.   For more KevinMD minutes, please visit my YouTube channel. Did you know that criticism on physician rating sites can help improve your practice? When patients leave comments on these rating sites, sometimes it's the only way they have a voice. When patients leave my exam room I don't know what they thought about me, the nurses, the medical ...

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A continuing series on physician online reputation.   For more KevinMD minutes, please visit my YouTube channel. Here is one question I get a lot: "How often should doctors blog?" Well, it could be once a week, once a month, once every two weeks; there is no set number. But it should be a number that you have to stick with for at least six months. Too often, I hear doctors ...

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A continuing series on physician online reputation.  Created in partnership with The Doctors Company as part of their social media resources for physicians Let's talk about three ways that physicians can use social media today. The first way is to filter information. More patients than ever are going online to research their diagnosis and treatment options but sometimes the information that they're reading online ...

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A continuing series on physician online reputation.   For more KevinMD minutes, please visit my YouTube channel Did you know that talking to mainstream media is a great way to define your reputation online? That's because newspaper stories and television appearances eventually will find their way online, and it's a great way to control the message that surrounds your name. An interview with the New York Times ...

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A continuing series on physician online reputation.   For more KevinMD minutes, please visit my YouTube channel. What do you need to do before starting your online presence with social media? They are your bio and your head shot. Together, they will be your first impression to patients who find you on the web. First, let's talk about your head shot. Make sure it's a high resolution image. ...

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A continuing series on physician online reputation.   For more KevinMD minutes, please visit my YouTube channel. How do you deal with trolls on the web? Whenever you're online you're going to have people who disagree with you, and they can do so in ugly and inflammatory ways. These people are known as trolls. I'm going to borrow from marketing legend Guy Kawasaki. He suggests going ...

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A continuing series on physician online reputation.  For more KevinMD minutes, please visit my YouTube channel. Why should doctors use Twitter? One compelling reason is to curate information. Did you know that there are 20 million articles on Medline and the volume of medical literature grows by 10 percent every year? Just a few years ago, there were 24,000 new cancer articles, and it's impossible to keep ...

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