Esteemed physician social media leader Bryan Vartabedian argues that all doctors are public physicians. It's really not a choice. So what's the best way to establish that public presence?  Create content online using social media, of course. Two of the best ways is to write articles on blogs and create videos on YouTube.  These pieces of social media will contribute to your digital footprint, and likely will be found if patients Google you.   If the content ...

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A continuing series on physician online reputation.  Created in partnership with the Doctors Company as part of their social media resources for physicians It's important to share the stories of health care professionals, because sometimes the media paints a negative portrayal of the medical professional. I once wrote a column in USA Today talking about chronic pain management and how both doctors and ...

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Vox's Julia Belluz wrote a nice article explaining why doctors overprescribe antibiotics.  She essentially gives two reasons: doctors unsure of the diagnosis want to be "safe," and patient demand. But there's a third reason that's an extension of demand: patient satisfaction. More patients have to take time off work to see their clinician, only to spend a few minutes in the exam room.  Those who take that inconvenience likely won't want a lecture on ...

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A continuing series on physician online reputation.  Created in partnership with the Doctors Company as part of their social media resources for physicians There are so many online platforms that doctors can get involved in today, and some may not know where to start. I want to share my approach. The first step would be going on physician rating sites and making sure your information ...

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Did you hear about that recent, groundbreaking study on defensive medicine?  Probably not.  The sites where I regularly read health policy news -- Vox, the Incidental Economist, and the Upshot, for instance -- all failed to mention it.  (Correct me if I'm wrong.) Published in the British Medical Journal, researchers found that doctors who charged more, presumably by ordering more tests, were sued less often: "In six ... specialties, a greater use of ...

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A continuing series on physician online reputation.  Created in partnership with the Doctors Company as part of their social media resources for physicians The health care landscape is evolving, such that more information is becoming transparent. Seven out of ten internet users use the web to look for health information, but sometimes the information that they're reading online isn't always the most ...

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A continuing series on physician online reputation.  Created in partnership with the Doctors Company as part of their social media resources for physicians During my social media journey, I've gathered a few anecdotes that I'd like to share with you. The first story is an internal medicine physician in Las Vegas, Zubin Damania. You may have heard of him, because he's also known as ...

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A continuing series on physician online reputation.  Created in partnership with the Doctors Company as part of their social media resources for physicians Patients have more avenues than ever to express themselves online, whether it's through a physician rating site or through social media. It's inevitable that every single doctor eventually will be faced with criticism on the web, so you need to know ...

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A continuing series on physician online reputation.  Created in partnership with The Doctors Company as part of their social media resources for physicians It's important for physicians to monitor their online presence because more patients than ever are researching their doctors on the web, and negative news stories or negative patient reviews can be a part of your online presence and you want ...

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A continuing series on physician online reputation.  Created in partnership with The Doctors Company as part of their social media resources for physicians Once you establish online reputation, you have to protect it. I was once reading a newspaper article where an emergency physician in Rhode Island decided it was a good idea to post interesting cases that she had seen ...

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