One of my favorite conferences is The Conference on Practice Improvement hosted by the  Society of Teachers of Family Medicine (STFM) and American Academy of Family Physicians (AAFP). For all the upset and negativity there seems to be toward doctors, these family docs are in it -- each and every one that I’ve met -- for the good of their patients.  And that is why I think every one of them ...

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As a marketer it’s important to be able to take a step back and look at the marketing environment from a patients perspective.   Over the last couple of weeks, for example, consumers have read:

  • That up to 40% of all published clinical trial studies may have omitted key information on drug effectiveness and side effects.
  • That long term use of some medications may lead to new health problems.
  • That in order to ...

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I was enjoying lunch at a local café when I overheard one staffer say to another that she was facing her twenty fifth birthday soon. She went on to say, 25 is the last "real" birthday, after that "you're just getting old". I had to laugh, since I'm well past that age and holding up. Sure, there are some wrinkles and gray hair to contend with, that's life. I remember my ...

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My old Canadian friend toxicologist Cliff Walberg was right when he famously said, "there is absolutely no limit to how revolting things can be." Remember that. It comes in handy, in addition to strong swear words, when stuff happens. Case in point: I believe that every American deserves the right to choose to have a death with dignity and as pain-free as medical science and practice can provide. To achieve that, patients and ...

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Dr. Erdoc happened to look up when the internist walked into the emergency department. “Oh no,” he murmured under his breath. The consulting psychiatrist was sitting next to him, typing a note. She looked at him and raised an eyebrow. “I hoped it wouldn’t be him. Unlike his colleagues, Dr. Internist seems to have a deep loathing for us emergency docs,” Dr. Erdoc explained as he stood up. Dr. Internist was frowning ...

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Heads up folks in the Neonatal Intensive Care Unit (NICU), parents of premature babies want you to succeed more than you may realize.  It is just hard for them to communicate this through the fog of stress and exhaustion that has consumed them for countless hours, days and even months. So here is a little insight into the parent mind and what they want you to know about what it is ...

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by VeronicaB, MD We’ve all had that hysterical patient.  The one that comes in during a busy shift.  Grabbing at their head, their chest, their abdomen.  Yelling out that they are in pain. You know the one.  They makes the nurses’ eyes roll.  They add to an already chaotic scene.  Other patients stop to watch as the gurney rolls by. You debate how long you’re going to wait to ...

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by erdoc85, MD When I arrived for my shift this am, I was passed off the following patient. EMS responded to a 50-year old guy laying alongside the Interstate. He had no idea who he was or how he got there. He complained of knee pain and shoulder pain. They were kind enough to tote him to my ER where his evaluation revealed that he had a fracture ...

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‘Tis the season for upper respiratory infections, and since I couldn’t tell if what I had was garden-variety crud or crud that needed antibiotics, I went to the doctor. I handed over my $20 co-pay at the reception desk, where they have an electric candle burning, a tradition when a soldier is off to war. Their soldier is my family doctor, who’s in Afghanistan as a colonel with the Army ...

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In classic Aristotelian drama, there comes a moment when the main character is presented with an insurmountable obstacle, be it physical, psychological, spiritual, or otherwise. The nature of the obstacle forces the character to make a choice: a critical choice, an act of free will that determines the glide path of the rest of the story, irrevocably altering its arc. So it is with the arc of illness, a medical drama ...

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