Why medical practices need coaches

Besides discipline, what would you say is the one thing that all athletes have in common? All Olympic athletes have a coach.

I find this interesting.

Here we have the most elite athletes in the world. Most of them have trained for most of their lives, others are repeat Olympians, and others are repeat medal winners. Yet they still have coaches.

Why would they need coaches? Surely they know what needs to be done to train right, eat right, rest right and all the other things that go along with being an Olympic athlete.

Take Michael Phelps, for example. With so many medals around his neck even before going into the London Olympic games, doesn’t he know how to be a winner?

If you haven’t caught on, I’m being a bit facetious.  Of course coaches are important. They help athletes in the development of their technical skills.

But what I find fascinating that even at the highest level, individuals need coaches.

In the business world, including the medical business world, we don’t share this same notion. More often than not, we rely on ourselves to win. Many scoff at the need to hire a consultant because it is a too expensive (in the short term), knowing very well that in the long run, the likelihood for a return on investment is huge for example

But if we look at athletes, we see something different. Despite their skill set, talent and knowledge, they always rely on a coach to help them improve no matter the cost or the sacrifice.

Think about it, even Michael Jordan had Phil Jackson.

Seems to me that there is a good argument to be made that all of us need to have coaches. Whether that is hiring a consultant to go over billing with your docs, to hiring a competent practice administrator to humbling yourself to a colleague and asking her to give you feedback on how you handled that complicated patient.

If athletes benefit from it, why wouldn’t business leaders?

Brandon Betancourt manages a pediatric practice and blogs at Pediatric Inc.

email

  • http://www.facebook.com/johnckeymd John Key

    Tom Hopkins, renowned American marketing consultant and motivational speaker, makes the point that you should not hire as a consultant anyone who has not themselves excelled in that particular field. That is probably good advice, but may be hard to pull off in a medical practice situation. I hired three over the years, none very helpful; the practice milieu changes so frequently it is hard to find anyone with current expertise.

  • pippaken

    You are correct in your assessment Brandon.
    To clarify further:
    What clients, and I suspect athletes, get out of a relationship with a coach goes beyond enhanced or novel techniques and skills. Those are merely transactional changes.
    A coach who excels at his or her work offers the opportunity to transform your thoughts, feelings and actions, to alter your self-perception, and to challenge the rooted beliefs that may be limiting your vision of success. This same good coach will ask more questions than provide quick “solutions”, will brainstorm possibilities when you are stuck, and will hold you accountable long after you would have given up on yourself. After all, we coaches know that you are intelligent, resourceful and creative — so our best work is done when we hold you to the standard of fulfilling your own potential!
    Philippa Kennealy MD MPH CPCC PCC

  • Jake

    Gawande echoed this in a New Yorker piece about a year ago. Good stuff: http://www.newyorker.com/reporting/2011/10/03/111003fa_fact_gawande?currentPage=all

  • http://www.facebook.com/lucy.hornstein.1 Lucy Hornstein

    Because medicine is not a competition, and is not about “winning”.

    A consultant is someone to whom you pay large sums of money for them to tell you what you already know.

  • Holly

    Kudos to you Brandon! Everyone needs a coach-especially in the ever changing medical arena. Having spent most of my life in the medical field, and transitioning into my passion as a coach, I realize the importance of commonsensical coaching that no amount of education/money can buy.

    Championing the medical administrators, residents, physicians, staff and even patients begins with an empowering coach (and let’s not forget gratitude and humility).

  • Guest

    Presently I am a Certified Coach Practitioner (CCP) having run my own medical business for 15+ years interacting with physicians an

  • Caley VanCleave

    What a fabulous way of describing the often negative perception of a consultant. We often hear very similar sentiments from health practice owners or managers. Very few people like to be told that something they’ve been doing for years is actually not the best option. Therefore, as a consultant myself at FeelGoodNow Inc., an online marketing agency for health and wellness businesses, I am very careful to have the ideas and processes for improvement be a collaboration with the business owner. We also try and focus on the long term goals together with our clients rather than a snappy “band-aid” approach. A true coach trains the athlete to become a more effective version of themselves not just teaching them one new trick. Thanks Brandon for this illustration!

Trending