October 2010

All Stories

Empathy cannot be simply turned on and off

by | in Education | 3 responses

In our clinical years, our medical school has instituted a program in which we do learning modules along with our in hospital experience and didactics.I was happy to see a module on empathy for my second month of surgery. The last question to be answered in this module was: "Although the studies on empathy are very consistent other authors have indicated that medical students are really not losing cognitive empathy, ...

Doctors should embrace feedback and learn from it

by | in Physician | 7 responses

In Quality Measures and the Individual Physician, Danielle Ofri, MD, PhD questions the usefulness of feedback report cards for individual providers. She states, “Only 33% of my patients with diabetes have glycated hemoglobin levels that are at goal. Only 44% have cholesterol levels at goal. A measly 26% have blood pressure at goal. All my grades are well below my institution’s targets.”It would be better for Dr. Ofri’s patients if ...

Providing Medicare to everybody increases continuity of coverage

in Policy | 18 responses

by Aldebra Schroll, MDAt a recent staff meeting, a colleague mentioned her client was at an "awkward age".I thought she was referring to a teenager, but she quickly clarified herself. She was referring to the age before someone is old enough for Medicare at sixty five, an awkward time indeed.  Many people between the ages of fifty to sixty four find that relatively minor health ...

Social media is as important as the web itself

by | in Social media | 4 responses

February 2010 was a fortuitous month for me. My website went live, and I met Ed Bennett.Ed is director of web strategy at the University of Maryland Medical System (UMMS). Lucky for UMMS.  In his more than 15 years working on the internet, Ed’s been programmer, designer, consultant, information architect, start-up participant. Since 1999, Ed has led the UMMS web strategy building out large (50,000 page) content-rich websites ...

Blockbuster drugs are an addiction for Big Pharma

by | in Meds | 2 responses

Blockbuster drugs.  They are, to this day, an addiction for big pharma.  A blockbuster can produce a huge ROI and fund the development of new drugs and new marketing programs but today the deck is stacked against blockbuster drugs.The healthcare environment today is one in which cost containment is a key element.  In the next few years a lot of blockbuster drugs are going to come off patent including Lipitor, ...

How health care could benefit if a company followed Apple

by | in Tech | 7 responses

Health care workers throughout the country daily face the growing pains of the transition from paper charts to electronic medical systems. Not only are there frustrations within each system, every hospital seems to have selected a different EMR.  When I was a medical student at UCSD, I was exposed to 4 separate EMR’s (Epic, PCIS, CPRS, Centricity, etc) during my rotations at various San Diego hospitals.In this Wild West era ...

If there’s a doctor on board, please ring your call button!

by | in Patient | 27 responses

Well, it happened again. Recently, I was somewhere over Saskatchewan, returning from a lovely Mediterranean cruise, in that uncomfortable semi-conscious state that passes for sleep when you’re flying coach, when the airplane’s PA system rang out:“If there’s a doctor on board, please ring your call button!”If you’re old enough to remember the show “To Tell the Truth,” you know what happened next. In the show, four B-list celebrity ...

10 things you need to know before surgery and during the hospital stay

in Physician | 2 responses

by Winston F. MitchellI'm a 53 year-old male with no history of hypertension, no cholesterol problems and glucose count normal.I was overweight but still in great physical shape. But over a period of weeks, walking to work, I started experiencing a shortness of breath.  Finally I went to my doctor, he informed me he was going to admit me to the hospital immediately because a ...

Deceptive marketing is widespread in health care

by | in Policy | 3 responses

Recently, reports about deceptive marketing and other questionable practices used by the growing for-profit higher education industry in the US appeared in the news.  For example, per Bloomberg:

Recruiters at U.S. for-profit colleges lied to entice students and encouraged them to commit fraud to qualify for aid, a report by the Government Accountability Office found.Recruiters at all 15 colleges studied by the GAO, Congress’s investigational arm, misled potential students ...

Why physicians should care about online reputation management

by | in Social media | one response

I am going to explain a bit about why physicians should care about online reputation management (ORM).As the online world becomes more pervasive, reputations are increasingly built and managed on the Internet. Online Reputation Management is the process of monitoring, addressing or mitigating SERPs (search engine result pages) or mentions in online and social media.Physicians are as visible as anyone on the Internet and the visibility is only going to ...

Comparative effectiveness research needs to be taught to doctors and patients

by | in Physician | one response

Oncology is the area where the health care cost conundrum is coming into sharpest focus. Theoretically, who wouldn’t spend whatever it takes to cure a life-threatening disease? And yet practically the costs of new treatments are so high, and the improvements usually modest enough, that when it comes right down to it costs are becoming a real issue for patients and doctors.An interesting article in the Journal of Clinical Oncology ...

Sick doctors who work are doing more harm to their patients than good

by | in Pho | 26 responses

Doctors: if you're sick, don't go to work.The stereotype of doctors is that they go to work, despite whatever symptoms ail them. Calling in sick places strain on colleagues. Especially in residency, where team members are expected to pick up the slack.In a recent column, the New York Times' Pauline Chen discusses the image of self-sacrifice that a sick doctor going to work portrays:

Hacking, febrile or racked with the ...

How healthcare marketers can connect with patients

in Patient | 6 responses

by Daphne SwancuttCall it a silly, useless curse. I get sucked in to trying to find patterns and connections anywhere I can. Most of them are silly and useless. Occasionally I find ones that actually make some sense, if only to me.As a healthcare marketer who also geeks out on reform, genetics and the e-patient movement, I can’t help but try to wrap healthcare up into ...

The doctor patient relationship in team-based patient care

by | in Pho | 11 responses

Is the doctor-patient relationship really more sacrosanct than the nurse-patient relationship?That's the provocative question asked by Theresa Brown in a recent column from Well, the New York Times' health blog.She discusses an instance when she had a disagreement with a physician over a patient care issue.

I couldn’t believe that this doctor, who had always worked well with the nurses on my floor, had just suggested, at least in my ...

Why doctors should care about the professional behavior of physicians

by | in Physician | no responses

Doctor, why did you behave the way you behaved last night?Frankly, I don't really care how you behaved last night as a person, although you should. I do realize that the Christian religion states that "I am my brother's keeper." I do care about your welfare, but I am not that strong a believer as to make your personal life my personal business.But, if it were your professional behavior, I ...

Social medicine and global health should be pre-med requirement

by | in Education | 3 responses

We’ve started taking a course called the “Introduction to Social Medicine and Global Health” headed up by Paul Farmer and David Jones. This is a course that exposes us to a variety of issues related to the social determinants of illness and health with a different lecturer each week. Recently, we had Nicholas Christakis, this week we have Allan Brandt, and for the next few weeks we’ll have Michael Porter, ...

How an antidepressant can hurt your patient

by | in Meds | 8 responses

Patients want a quick fix. Society wants patients to have a quick fix, so that they can quickly return to their usual performance at work and home.Patients still have shame about seeking help from a psychiatrist or other mental health professional. So they ask help for their depression from their primary care physician. The PCP feels an emotional pressure to provide the quick fix in that 15-minute appointment - the ...

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