As more and more pharmaceutical companies dip their toes into social media, one of the issues that surfaces regularly is this: do you put someONE in charge of a blog and/or Twitter account, or do you make it more anonymous? Or something else?I’ve always advocated that pharma companies should use social networks to humanize their companies, which means employing human faces and voices – having real, authentic, and effective communicators ...
March 2010
All Stories
Teaching patient safety starts in medical school
Ten years after the release of the IOM report To Err is Human, which documented the toll taken by medical errors in this country, the question remains: What can be done to reverse the trend of ever-increasing morbidity and mortality due to medical errors?Last December, a look back over the decade since the release of To Err is Human -- and a steady medical error death rate of about ...
Sex habits of older women and men
Originally published in MedPage Todayby Kristina Fiore, MedPage Today Staff WriterThirty-somethings can expect to enjoy at least another 30 years of sex, researchers have found.
At age 30, men will be sexually active for another 35 years, while women will be active for another 30, Stacy Tessler Lindau, MD, and Natalia Gavrilova, PhD, of the University of Chicago, reported online ...
ER overuse may be a myth
Overuse of the emergency department is commonly discussed during the health care conversation. Especially with the lack of primary care access shunting patients with seemingly routine symptoms to the ER.But is this a myth?That's what two emergency physicians contend in a piece from Slate.The emergency department is functioning just fine, they say: "Just 12 percent of ER visits are not urgent. People also tend to think ER visits ...
Radiology tests, and how to find their price
by Leslie Ramirez, MDI am often asked how we get the prices for the radiology imaging tests, such as MRI's and mammograms, or ultrasounds. Most people assume that my day job as a doc gives me some sort of special access to this info. But that's just not the case. Anyone can find out testing prices.However, over the last year, those of us working at LesliesList.org have gotten ...
Typographical x-rays that look real
Look closely, and tell me what these "x-rays" consist of.
Find more at Katerina Orlikova's Anatomy of Typography series. (via Street Anatomy)
My health reform opinion in AOL News
Thanks to AOL News for publishing my latest opinion piece, Reform's Great, But We Need More Doctors.
I discuss how health reform's ultimate success or failure is largely dependent on whether our primary care system can accommodate the millions of newly insured patients:
... having health insurance doesn't necessarily mean it will be easy to find a doctor. Even before reform, ...
Drug companies are using community doctors for dinner talks
Originally published in MedPage Todayby John Fauber, Milwaukee Journal Sentinel/MedPage Today Reporter
When looking for a doctor to travel the country to promote its prescription fish oil product, a leading pharmaceutical company looked to a small-town community doctor rather than an academic heavyweight.Its choice was a Delafield, Wis., primary care physician and clinical lipidologist who entered private practice in 2001.For speaking ...
Primary care is the loss leader of medicine
Medicare's sustainable growth rate, or SGR, has been the bane of doctors for years now.To encapsulate, this is the reason for Medicare's annual threat to cut doctors' fees by 20% or more, only to be staved off at the last minute.Emergency physician Shadowfax has a nice take on it, explaining why it has devastated primary care:
Primary care has many fixed expenses in addition to those we bear: they pay ...
Oxycontin should be prescribed less often by doctors
Oxycontin is an oral pain medication that contains the single active ingredient oxycodone. Oxycodone is one of the most potent of the oral opiates, and has more euphoric effect than many other opiate analgesics.Oxycontin is the most notorious prescription drug of abuse in the US, and for good reason. Though marketed as a sustained release medication, as much as 30% of the medication is absorbed immediately and the rest absorbed ...
Why healthcare may not embrace the iPad
by Satish MisraThe excitement and hype surrounding the announcement of Apple’s iPad have subsided for the time being, perhaps just a lull prior to the actual release in a few months. It's expected that the iPad could make significant contributions to healthcare, such as potentially replacing the physician’s clipboard or medical textbooks.However, we did disagree at times on the extent to which the iPad could penetrate the healthcare market, for ...
Diet Coke and the AHA red dress endorsement
Originally published in MedPage Todayby Peggy Peck, MedPage Today Executive EditorA red dress jauntily displayed on cans of Diet Coke has become the latest symbol in the ongoing debate about pharmaceutical company support of research or CME.
But whose dress is it? The American Heart Association says it's "not our red dress," even as leading pharma critic Steven Nissen, MD, ...
Doctors are not the only ones to blame for unnecessary tests
One of the points of contention in health care reform is whether it will do enough to control costs.Forget about the Congressional Budget Office's optimistic outlook, as it discounts the Medicare "doc fix," which, when factored in, will erase any supposed deficit reduction.Reform doesn't do very much to change the underlying structure of our health system, which continues to pay more for quantity of medical services, rather than shift ...
Health blog posts of the week, March 19-26, 2010
Here are the top posts from this past week, based on the number of times they were viewed.1. Health reform should make conservatives very happy2. VBAC should not be a woman’s right3. Futile care has human and financial costs4. Pelvic exam simulators do medical students a disservice5. Healthcare reform is an achievement but isn’t perfect
Jargon dominates medicine and how doctors verbalize nouns
One of my interns was “running the list” with me last week (giving me a thumbnail update on the plans for each of our inpatients). It was standard stuff until he got to Ms. X, a 80ish-year-old woman admitted with urosepsis who was now ready for discharge. “I stopped her antibiotics, advanced her diet, called her daughter, and YoJo’ed her.”Say whaa?I’m pretty sure that the most valuable thing I’ve done ...
Death in a hospital is not always comfortable
In America, too many people die in the hospital.I don’t mean that they die due to medical error or incompetence, though that’s always a hot topic of discussion amongst doctors, researchers, administrators, and regulators.What I mean is that if you ask most people, they say they’d rather die at home, surrounded by their loved ones, drifting off to sleep painlessly after having had last rites administered (feel free to plug ...
Patient questions during doctor visits are uncommon
Ask your doctor. I think most of us would agree that is good advice, at least up to the point that we find ourselves sitting half naked on an exam table in our doctor’s office. Then the doctor walks in and for some reason many of us just “clam up.”Patient question-asking during the primary care office visit was and continues to be an “index” of patient health information ...
Guilt used in a positive manner can help with parenting
In my pediatric practice, it is not uncommon for a mother, given the time, to move quickly away from telling me about her child’s behavior problem, to talk about herself, sharing vivid stories of emotional distress from her own life. I may suggest that this distress could make it difficult for her to deal with the challenging behavior of her child.Rather than finding this statement helpful, she might collapse back ...
Primary care access isn’t guaranteed by health insurance
An excellent article appeared recently in the Washington Post, entitled, "Having health insurance doesn't ensure it will be easy to find a doctor," where a young, otherwise healthy and insured woman discusses her extreme difficulty in finding a doctor in Washington, DC who will see her."I was just 23, basically healthy and, most important, insured. So I pulled out my computer, looked up the UnitedHealthcare list of pre-approved doctors ...
10 salt reducing tips that can lower your blood pressure
It’s hard for Cassandra Mathieu to describe her mother’s cooking without mentioning the salt shaker.“I remember my mother used to cook with seasoning salt, garlic salt, every kind of salt you can imagine,” she said recently. “We grew up on salt.”Cassandra grew up fixing food the same way, adding generous amounts of salt to dishes she prepared and to her food at the table. At age 42, she discovered her ...
Kevin Pho, MD
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Why more primary care doctors are referring patients to specialists
According to a recent study from the Archives of Internal Medicine, primary care physicians are referring more patients to specialists than ever...
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Should Google censor anti-vaccine claims?
One of the reasons there is such a movement against vaccines is the democratization of information, perpetuated by search engines like Google....
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Radiologists who cheat on their board exams: Who’s to blame?
In a widely circulated CNN article, many radiologists have been found to cheat on their board exams: "Doctors around the country taking an...
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Doctors: Don’t be ashamed about going bankrupt
Are doctors really going broke? According to this piece from CNN Money, some are: "Doctors list shrinking insurance reimbursements, changing regulations, rising...
Physician
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Patients will understand an honest mistake if the doctor tells the truth
It was 1976 and I was a junior resident in urology at Baylor College of Medicine in Houston, Texas. I was assigned...
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Diagnosing an illness is an art
Diagnosis is the foundation on which all care and treatments rest. If the diagnosis is wrong, most probably so is the treatment. ...
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Physicians have a natural role as advocates
As physicians, we are often called upon to be advocates for our patients. Sometimes they have no other person to turn to....
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Our society expends huge sums on futile care
Mike was a runner, outdoors-man, and fitness nut. This was not so much as for health reasons as for "feeling good", but...
Patient
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How will the Baby Boomers age and die?
I love listening to life stories. As a hospice chaplain, I loved sitting with our patients and their loved ones engaging in...
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Patient engagement is the holy grail of health care
For health care professionals, patient engagement is the holy grail of health care. It is the key to patient adherence – a...
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Why do doctors delay hospice referrals?
This is a response to Deb Discenza's article requesting a one page informational sheet informing a patient about hospice or palliative care. This would...
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How touch can calm patients
So, Megen at Not Nurse Ratched wrote post recently about therapeutic presence. The following passage really caught my attention: "Question is: are...
Policy
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A lack of incentive for medical schools to train primary care doctors
A social media movement is happening before our eyes with action starting to take shape. The #occupyhealthcare movement has begun within to...
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What should be the stated aim of health care in America?
The triple aim of health care, as defined by the Center for Medicare and Medicaid Services (CMS) is: improving the experience of care, bettering...
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How Moneyball applies to healthcare
The storyline is familiar. An organization is challenged to achieve better results without spending more money. An executive is committed to obtaining...
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The problem of insurance gaps in cancer patients
Why are cancer organizations waiting until it starts to rain before they suggest buying an umbrella? “Join my Medicare Advantage plan and...
Tech
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Repetition is the curse of the doctor-patient engagement
How many times as a doctor do you ask the same questions over and over again as part of the routine process...
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Why the prognosis of patients is difficult
Many clinical decisions in older persons are dependent on life expectancy. For example, as life expectancy declines, cancer screening is likely to...
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Innovative technologies can markedly enhance safety
“To Err Is Human” is the title of the now famous book from the Institute of Medicine on patient safety published about...
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Google knows more about certain diseases than physicians ever will
Professor Gunter Dueck, is a calm and eloquent german mathematician who’s also the CTO of IBM Germany. He studied mathematics and philosophy...
Social Media
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The Internet is where patients go for pre-visit consultations
As a physician, technology cannot replace you, but it can make you more efficient and effective. This was the message from Richard...
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5 ways doctors can benefit from professional connections
Looking ahead to the next several months, I’ve found myself frequently wondering how many physicians will make this their year to take...
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Twitter Is my third office location
The physician’s decision to first dive into social media can be stress-inducing. Issues of time management, maintaining professionalism, and determining a return...
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The impact of social media on a physician assistant
The impact of social media on medicine could arguably be compared to the impact of the industrial revolution on the human condition....




