Primary care needs a face lift, and a better agent

General medicine is not sexy. Less than a fourth of the doctors in the United States are currently primary care providers like Pediatricians, Ob/Gyns, and Internists. According to a recent study published by the Journal of the American Medical Association, only 2% of medical students intend on pursuing a career in general internal medicine. So when health-care reform becomes a reality, and the 46 million uninsured men, women, and children in this country seek primary care, will there be enough general practitioners? Simple math tells me no. The solution, however, may be as easy as a makeover.

There are two main reasons medical students avoid primary practice in favor of other specialties: the paycheck and prestige. Washington can address the former, but I believe Hollywood should address the latter.

While the ‘m’ in medicine does not stand for money, the ‘f’ in family medicine does need to stand for financial reward. In his recent speech to the American Medical Association, President Obama acknowledged that “we need to rethink the cost of medical education and do more to reward medical students who choose a career as a primary-care physician.”

Family doctors spend more time talking to patients than performing procedures, but these doctors don’t get paid much to chat. According to Dr. Sameer Badlani, a professor at the University of Chicago School of Medicine, when physicians are paid on a fee-for-service basis, specialists have the opportunity to make four to five times as much as a family physician. Given the increasing debt of medical students, it is no surprise that the overwhelming majority choose to specialize.

In order to increase the supply of primary care providers and meet the anticipated demand, family physicians need to be reimbursed more for their services. Congress is looking into legislation that includes provisions for loan forgiveness and increased Medicare/Medicaid payments to primary care providers. Additionally, there have been talks of expanding the National Health Service Corps, program that utilizes scholarships and loan repayment to recruit primary care professionals to work in underserved areas.

These changes however will not occur over night. It will take time for medical equilibrium to shift towards primary care. While Washington works on these infrastructural changes, the media can work on changing dissenting attitudes towards family medicine.

Doctors, like everyone, appreciate recognition and reward. Specialization in cutting edge fields presents greater opportunities for surgery, research, development and prestige. In comparison to managing chronic conditions, these higher paid specialties just seem more…well, cool.

Although television’s primary purpose is to entertain, it also has the profound ability to inform our opinions and influence our actions. If the media can get the American public to drink more milk or get tested for STDs, why not utilize this power to change dissenting attitudes towards primary care? I consider myself a reasonable person, but I’d be lying if I said I didn’t briefly consider a life of crime after watching Ridley Scott’s, American Gangster. So why not glorify the primary care provider and make me consider that’s career path too?

In 2007, Shonda Rhymes, the creator of medical drama, Grey’s Anatomy and spin off series, Private Practice, was selected as one of Time magazine’s 100 most influential people. Her characters like neurosurgeon, Dr. Derrick Shepherd and neonatal surgeon, Dr. Addison Montgomery give surgical specialties Hollywood appeal. Popular television programs like ER and House glamorize specialists as the hero, but often forget that primary care physicians are the first line of medical defense. While saving patients from flesh eating bacteria or reattaching severed limbs is cool, preventing heart disease, the number one cause of death in this country, is cool too. If commissioned, creative executives like Rhymes could be instrumental in getting aspiring physicians to see the honor of a career in general medicine.

The shortage of generalists is not only a medical crisis but also a matter of public health and economic security. It is a crisis that needs be averted before the government can legitimately promise the 46 million uninsured men, women, and children in this country access to quality health care. Perhaps a medical series that illustrates the dramatic struggle of the primary care physician could help put this country on the path towards universal health care.

Besides, can we really afford for general medicine not to look sexy?

Jennifer Adaeze Anyaegbunam is a pre-medical student who blogs at Chick Lit MD.com.

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  • Rezmed09

    Using NHSC to swell the ranks of primary care is a big mistake. What we need is a totally revamped loan repayment system for Loan Repayment. for primary care and getting it to areas in need. As a former NHSC payback scholar I saw the revolving door type medicine that it produced in rural areas. Providing a steady stream of underpaid docs who are forced to pay back a few years working in poorly administered clinics produces an angry patient population and fragmented care.

    On the other hand a well functioning loan repayment program places docs in areas voluntarily and has been shown to have a higher retention rate. Problem is NHSC has not raised its loan repayment amount for over 10 years and it is staffed by apathetic and inflexible bureaucrats. The quote I remember from someone who worked there – “they would rather read a newspaper than help you.”

  • jsmith

    Prestige has very little to do with it. Prestige follows money like a buzzard follows a gutcart. Up the salary enough , and, lo and behold, general medicine is super cool.
    Working conditions are also a big factor, but once again, working condition complaints would easily dissolve in the solvent of cash.
    Thought experiment: Suppose gen med and fam med got $400 k per year, just like the better paid proceduralists.(I’m not advocating that.) We wouldn’t be having this conversation. It’s the money, always has been.

  • L

    OB/GYNs are NOT primary care physicians and do not necessarily do a good job of addressing health issues outside their area of expertise. Unless a woman has a pressing issue with her reproductive tract, she would almost certainly receive better overall health care (including paps, birth control, etc.) from a family practitioner or internist. There is really no need to consult an OB/GYN for routine health care.

    Actually, one of the fictional examples listed with “Hollywood appeal” – Dr. Addison Montgomery – is an OB/GYN. She does perform surgery, as all OB/GYNs are trained to do, and apparently did a fellowship in neonatal surgery as well.

  • http://fertilityfile.com IVF-MD

    I am going to reserve my opinion on whether or not primary care is sexy or not and even on whether primary care is in great demand or not or in great supply or not. I would, however, raise the issue of whether this is indeed a CRISIS or not. Shouldn’t we reserve this word for something that truly HAS TO TAKE PRIORITY over nearly everything else? Isn’t that what a crisis really is? If a person chooses to dilute the use of the term “crisis” to mean any sort of important issue, then fine, so be it. I’ll react accordingly. But otherwise, how is the number of primary care doctors any more of a pressing issue than people dying in Iraq, our floundering economy, our failing school systems, excessive numbers of people on welfare, the number of people who die each year in auto accidents, high unemployment or trying to help the people of Haiti gain some stability?

    The second question is why should we necessarily ARTIFICIALLY or COERCIVELY intervene at this point. Let’s imagine this scenario. If we ever get to the situation where there are too many people waiting in line to see too few primary care doctors, what are some potential things that could happen at that time? Maybe my imagination is not that creative, but if we let the abundant mass of creative entrepreneurial minds in this country loose, there are people out there who are going to come up with many different solutions, some better than others. Then the ones that are good will catch on and propagate, while the ones that are bad will fizzle out. This is how we, as a civilization, have reached where we are today. Perhaps someone will come up with a way to lessen paperwork so that each doctor can be 30% more productive. Perhaps more PA’s and NP’s can be trained in super-efficient fast-track vocational training systems to be able to handle isolated tasks (ie just pediatric ear exams, etc). Perhaps computer techology can be incorporated to make things run smoother. Perhaps the great demand for PCPs will incentivize some of them who were planning to retire to stay a few extra years. Perhaps some specialists will flock to the fill the great demand.

    I realize you are not saying that a Hollywood PR campaign is the crux of your proposed plan of attack, but I see more truth in letting something reflect what it genuinely is, than to use media advertising or propaganda to fool people into believing it’s something it’s not. I can guarantee that if there are really a need for x number of PCPs when there are only half that number available, then the PERCEIVED demand will skyrocket. Why? Because the GENUINE demand will skyrocket, not because we have a successful PR campaign to make it LOOK like it has skyrocketed. And when that happens, reimbursement will absolutely go up. It is a universal rule that when a particular service is in short supply, the compensation will naturally go up (unless there is some sort of counterproductive coercive intervention). Let’s look ahead and anticipate the problem, which is why your thoughts are very good at this time, but let’s not panic and forego our current energy which could be better used to deal with already existing problems (or CRISES, if you will).

  • R Watkins

    jsmith is correct. It’s 100% about the money.

  • alex

    As someone who relatively recently graduated from medical school and probably has a better perspective on the matter than attendings, I will once again point out that money isn’t the biggest factor. Plenty of people in my class went into psych and nobody said they were making a horrible decision. The midlevel factor was the real killer because today’s medical students see very bad things coming in terms of midlevel autonomy. Some of us saw 25 year old PAs practicing essentially independent primary care during FP rotation. 15 years ago that would be absurd; where are we going to be in another 15 years??

    The “medical home” concept seems to actually be worse for this because it puts the PCP as a coordinator rather than someone who actually needs broad medical skills. Hell, even the term PCP sucks. Try calling a neurosurgeon a “surgical provider”. The ACP and AAFP need to come up with a roadmap for permanently distinguishing PCPs from midlevels that is not subject to government cost control for the cheapest provider, then students will feel more comfortable that they’re not buying tickets for the Titanic.

  • Vox Rusticus

    jsmith is right. It is about the money, and it should be. The primary care specialties are those least well served and most abused by the current third-party reimbursement system, one that underpays thus forcing overwork/overscheduling and implicitly disrespects. Why there is any willingness to cooperate with these entities is a puzzle, those that pretend to threaten with disinclusion while they heap abuse. Any primary care worth his salt would line up his payors in order of performance and cut off the back half of the group. Adios. Then, to the remaining half, send the declaration of new terms which they can either accept or that outfit can join those cut adrift. Choose now. If even one quarter of the primary care docs in this country did this, we would not be having this discussion. The insurers would cave; the mobs with the pitchforks on the front yards of their CEOs would see to that.

  • Jenga

    Preventing heart disease really isn’t that exciting, surgery is. You could maybe get such a show on the lifetime network after the Charles in Charge made for TV movie.

  • Ray

    Advanced care is what primary care is – try handling 6-10 chronic conditions, 2-3 acute issues, doing med reconciliation so that medications that various doctors give don’t interact, making sure colonoscopy and mammography are done, how the hell was this decided that this care is less important. Physicians are forced to churn patients to bill better and those who don’t are vanishing. Reform is dead but primary care needs to fight just like Massachus for their survival. Unless ACP, AAFP stand firm and fight for their place, they will perish and only FMGs will be left to take up these jobs. There will be no pride left, it is up to the leadership to salvage this and reverse course and it will bring greater good for most people and the country.

  • L

    >>Perhaps more PA’s and NP’s can be trained in super-efficient fast-track vocational training systems to be able to handle isolated tasks (ie just pediatric ear exams, etc).>>

    Or routine GYN care. One of my friends is a NP working in the OB/GYN department of a teaching hospital. She reports that OB/GYNs hate the idea of CNMs providing routine GYN care (never mind routine OB care or uncomplicated deliveries) because this results in fewer patients being sent to them for fewer procedures, both because the CNMs are capable of providing much routine care and because their patients have better outcomes and thus tend to require fewer interventions.

    I concur with RWatkins and jsmith: it definitely is about the money.

  • Educator

    Some of us saw 25 year old PAs practicing essentially independent primary care during FP rotation.

    OMG? A 25 year old practicing medicine. In my field of education, 23 years old are thrown to the pack of wolves every day – that a gang-filled school. I know it’s education, but when you realize that in 40 + student class, you have a handful of rapists, thieves and one or two murders, you really question if we have should have a teacher that young in the classroom. Unfortunately, it is, and very low paying. That’s way 1:2 teachers quit. If I could switch to ER medicine, I’d do in a minute. If I can handle gangsters with guns, I can surely handle an ER room.

  • Sharon MD

    “According to a recent study published by the Journal of the American Medical Association, only 2% of medical students intend on pursuing a career in general internal medicine.”

    PLEASE STOP quoting this when discussing the decline in interest in primary care! It completely ignores the medical students who choose general pediatrics and family medicine. General internists are not the only primary care providers, as you mention in your post, yet the low percentage of students choosing that field is constantly bemoaned. Pay more attention and figure out how many med student plan to pursue primary care, not general internal medicine.

  • http://www.davisliumd.blogspot.com Davis Liu, MD

    You are absolutely right. Who in the media is a primary care doctor that makes it appealing for others to follow? Of course the caveat is that we need to transform the profession as well to make it sustainable. There are many working hard at doing just that.

    The irony is medical students choosing specialty careers will during their lifetimes find their incomes decrease as primary care once again becomes the specialty of choice. http://davisliumd.blogspot.com/2009/12/why-medical-students-should-chose.html


    Davis Liu, MD
    Author of Stay Healthy, Live Longer, Spend Wisely: Making Intelligent Choices in America’s Healthcare System
    Website: http://www.davisliumd.com
    Blog: http://www.davisliumd.blogspot.com
    Twitter: davisliumd

  • Anonymous

    Dr. Jonathan Michael “J.D.” Dorian, M.D., would like to have a word…

  • stargirl65

    J.D. Dorian, M.D. was happy (and funny) but he lived with his friends and then at a home with no home but only a front porch. His job was routine care of patients with regular problems and he surely did not earn much money. He was a nerd that the surgeon jocks made fun of.

    His character was not something most medical students would aspire to be.

  • http://everythingchangesbook.com/ Kairol Rosenthal

    My friend is a PCP at a great hospital in a large city. Today I heard him refer to himself, in a fake hick accent, as a ‘country doctor’. “Are you removing ticks and delivering babies on the kitchen table?” I asked. I do think there is a prestige issue here when my friend (an Ivy educated, smart as hell doctor, with a usually healthy ego, who is often interviewed on national media) bows his head so low at his own profession.

    I’m a young adult cancer patient. My half assed-PCPs played the most critical role in delaying the diagnosis of my disease. A good PCP would have been my hero. Forget Lifetime. They need an HBO series.

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