http://www.kevinmd.com/blog/2009/12/important-brand-medical-practice.html Tue, 14 Feb 2012 21:39:00 +0000 hourly 1 http://www.kevinmd.com/blog/2009/12/important-brand-medical-practice.html#comment-121286 Philippa Kennealy MD MPH CPCC PCC Tue, 08 Dec 2009 01:53:42 +0000 http://www.kevinmd.com/blog/?p=41671#comment-121286 Nice reminder, Jeff. Physicians tend to be either coy or disdainful about marketing and promoting their practices (dare I call them businesses?). I find this odd since they are very comfortable "selling" their medical advice for therapies, procedures and surgeries. Both involve a clarity of thought about the benefits to the listener/reader, be he or she a prospective "customer" or active patient, as well as the ability to exercise influence and persuasion. Branding, taglines, websites and other marketing efforts are merely time-tested tools used to influence and persuade the right patient ("ideal target market client") to take the action you want them to take. Namely become your patient or client!! Nice reminder, Jeff. Physicians tend to be either coy or disdainful about marketing and promoting their practices (dare I call them businesses?). I find this odd since they are very comfortable “selling” their medical advice for therapies, procedures and surgeries. Both involve a clarity of thought about the benefits to the listener/reader, be he or she a prospective “customer” or active patient, as well as the ability to exercise influence and persuasion.
Branding, taglines, websites and other marketing efforts are merely time-tested tools used to influence and persuade the right patient (“ideal target market client”) to take the action you want them to take. Namely become your patient or client!!

]]> http://www.kevinmd.com/blog/2009/12/important-brand-medical-practice.html#comment-121279 DrV Mon, 07 Dec 2009 23:18:00 +0000 http://www.kevinmd.com/blog/?p=41671#comment-121279 Jeff. Very important post. Physicians have a hard time recognizing that they're marketers. Recognizing that we all have a personal brand is key to success in any area of medicine. Jeff. Very important post. Physicians have a hard time recognizing that they’re marketers. Recognizing that we all have a personal brand is key to success in any area of medicine.

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