Comments on: How Google Sidewiki will impact drug company websites http://www.kevinmd.com/blog/2009/10/google-sidewiki-impact-drug-company-websites.html Wed, 15 Feb 2012 00:27:00 +0000 hourly 1 By: DocAhttp://www.kevinmd.com/blog/2009/10/google-sidewiki-impact-drug-company-websites.html#comment-113776 DocA Tue, 13 Oct 2009 17:44:36 +0000 http://www.kevinmd.com/blog/?p=40484#comment-113776 So, the rule of thumb is, be very scared when you expect the Feds to get it right in a no-brainer situation.Precedence exists for Pharma being able to treat Sidewiki *exactly* as a non-branded property. Why is this even a consideration? Throughout this whole issue I've only seen the attention grubbing chicken little types pervasively decrying its so-called Pharma implications for their 15 minutes.I have TWELVE portal sites I can name off the top of my head that I can build a sidebar or i-frame application to emulate this exact functionality. I just need to pull feeds into a sidebar for any site my script deems relevant. Many of these already exist. Why isn't Pharma scared of that? The natural fact is that the genie has been out of the bottle for a while. This November, both Pharma and Google need to partner on this to make sure the Feds get this right. Otherwise, this sets a poor precedent for the other majority of third-party tools and sites on the web which will make life much much harder for pharma - because the net effect is them now requiring extension of their monitoring domain to these third party properties. So, the rule of thumb is, be very scared when you expect the Feds to get it right in a no-brainer situation.

Precedence exists for Pharma being able to treat Sidewiki *exactly* as a non-branded property. Why is this even a consideration? Throughout this whole issue I’ve only seen the attention grubbing chicken little types pervasively decrying its so-called Pharma implications for their 15 minutes.

I have TWELVE portal sites I can name off the top of my head that I can build a sidebar or i-frame application to emulate this exact functionality. I just need to pull feeds into a sidebar for any site my script deems relevant. Many of these already exist. Why isn’t Pharma scared of that? The natural fact is that the genie has been out of the bottle for a while. This November, both Pharma and Google need to partner on this to make sure the Feds get this right. Otherwise, this sets a poor precedent for the other majority of third-party tools and sites on the web which will make life much much harder for pharma – because the net effect is them now requiring extension of their monitoring domain to these third party properties.

]]> By: Doctor Dhttp://www.kevinmd.com/blog/2009/10/google-sidewiki-impact-drug-company-websites.html#comment-113754 Doctor D Tue, 13 Oct 2009 01:38:11 +0000 http://www.kevinmd.com/blog/?p=40484#comment-113754 I can imagine that thing becoming so spamful as to be useless....but if you depend on users to remove spam then the drug companies would use it to remove all criticism.Can't think of any way this remains a useful tool for long, but Google is clever--perhaps they have some algorithm for that? I can imagine that thing becoming so spamful as to be useless.

…but if you depend on users to remove spam then the drug companies would use it to remove all criticism.

Can’t think of any way this remains a useful tool for long, but Google is clever–perhaps they have some algorithm for that?

]]> By: Astridhttp://www.kevinmd.com/blog/2009/10/google-sidewiki-impact-drug-company-websites.html#comment-113743 Astrid Mon, 12 Oct 2009 20:03:30 +0000 http://www.kevinmd.com/blog/?p=40484#comment-113743 Who will be responsible for abusive comments posted via this service? I mean, what if an angry patient harmed by some drug manufactured by a particular company, posts defamatory comments to that company's website? If the site owner has no control over them (as current site owners do, eg. via comment moderation), how can the pharma company deal with this? What if another pharma company sends out people to post about their own product on the opponent's site? Who will be responsible for abusive comments posted via this service? I mean, what if an angry patient harmed by some drug manufactured by a particular company, posts defamatory comments to that company’s website? If the site owner has no control over them (as current site owners do, eg. via comment moderation), how can the pharma company deal with this? What if another pharma company sends out people to post about their own product on the opponent’s site?

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