With the USPSTF in the midst of updating their recommendations for thyroid cancer screening, this advocacy organization is coming out with some seriously creative ads.
"Thyroid cancer is growing 7 times faster than breast cancer. Ask your doctor to check your neck. It could save your life."
"Thyroid cancer is growing 6 times faster than prostate cancer. Ask your doctor to check your neck. It could save your life."
"Thyroid cancer is growing 5 times faster than testicular cancer. Ask your doctor to check your neck. It could save your life."
(via Street Anatomy)
Related posts:
- Should I get a PSA test for prostate cancer? A new study shows that screening for prostate cancer doesn’t necessarily save lives
- Prostate cancer screening in blacks, and the lack of balanced information
- Who’s not happy with the new prostate cancer screening recommendations?
- How screening for prostate cancer can be a gamble, and why either screening or not has consequences
- 15 cancer screening posts you may have missed
- Will patients accept the limitations of prostate cancer screening?
- Prostate cancer screening in men over 75
KevinMD.com on Facebook
{ 5 comments }
I don’t get it.
A neck exam should be part of a physical; why don’t we just encourage people to get annual physicals?
Plus, thyroid cancer is quite indolent and works have a high rate of false positives.
I’m not sure that many doctors actually do a neck exam without cause anymore. I think I’ve had 2 as an adult (one of them because I was having pain in my neck).
Lewd ads
But definitely command attention. But would you want you kids to see this ad?
25 year old freshly minted MD here who was diagnosed and treated for thyroid cancer during third year of school. I lucked out from the morbidity perspective, but the surgery (I had bilateral neck dissections) and the subsequent endocrine management has been difficult. My specialty choices were narrowed because of the changes I underwent after requiring full hormone replacement.
Luckily, this doesn’t kill a lot of people, but it’s a major cause of morbidity.
Very nice & creative ad,indeed.Hope this will raise awareness among people.
Comments on this entry are closed.