Anti-smoking ads use a crying child, is it too much?

A three-year old boy is made to cry in this anti-smoking commercial, outraging viewers.

Advertising mogul Donny Deutsch applauded the spot, and dismisses the crying, saying, “Maybe sometimes they make a kid cry, but if it saves 20,000 lives for five seconds of crying, I’ll take it.”

So, how far should commercials go to implore smokers to quit?