Comments on: Death of the drug rep, and who will take their place? http://www.kevinmd.com/blog/2009/03/death-of-drug-rep-and-who-will-take.html Tue, 14 Feb 2012 21:09:00 +0000 hourly 1 By: Doc99http://www.kevinmd.com/blog/2009/03/death-of-drug-rep-and-who-will-take.html#comment-90521 Doc99 Thu, 26 Mar 2009 12:04:00 +0000 http://clients.emmense.com/kevinmd/2009/03/death-of-the-drug-rep-and-who-will-take-their-place.html#comment-90521 Who needs a drug rep when there's DTC advertising? Besides, as Reality points out, there're no Samples, Pens or Lunches anymore so no one wants to talk with the rep anymore. Finally, reps cost the company in salary and benefits so in this economy, their days are numbered. Who needs a drug rep when there’s DTC advertising? Besides, as Reality points out, there’re no Samples, Pens or Lunches anymore so no one wants to talk with the rep anymore. Finally, reps cost the company in salary and benefits so in this economy, their days are numbered.

]]> By: Reality Roundshttp://www.kevinmd.com/blog/2009/03/death-of-drug-rep-and-who-will-take.html#comment-90518 Reality Rounds Thu, 26 Mar 2009 03:30:00 +0000 http://clients.emmense.com/kevinmd/2009/03/death-of-the-drug-rep-and-who-will-take-their-place.html#comment-90518 I can't imagine having the time for "online exposure" to drug marketing. Do you really want to spend your free time researching these drugs on line? Will most doctors do this? I know times are changing, but I will miss the good ole days of having a drug rep stop by the unit/office, bring a boat load of food and free drugs to sample. Where will we get all the tacky pens, ID holders, note pads etc now? Health care is no fun anymore. I can’t imagine having the time for “online exposure” to drug marketing. Do you really want to spend your free time researching these drugs on line? Will most doctors do this? I know times are changing, but I will miss the good ole days of having a drug rep stop by the unit/office, bring a boat load of food and free drugs to sample. Where will we get all the tacky pens, ID holders, note pads etc now? Health care is no fun anymore.

]]> By: Anonymoushttp://www.kevinmd.com/blog/2009/03/death-of-drug-rep-and-who-will-take.html#comment-90515 Anonymous Thu, 26 Mar 2009 00:07:00 +0000 http://clients.emmense.com/kevinmd/2009/03/death-of-the-drug-rep-and-who-will-take-their-place.html#comment-90515 CPHTLINK,<br/>Samples will soon be gone soon. Though they are an extremely effective marketing tool,the industry realizes that coupons are a whole lot cheaper. Most samples don't get used, which is money wasted for the company. Also, samples are heavily regulated by the industry-each pill needs to be accounted for. <br/>That said, reps in the office are merely in a down-cycle. If there were a ton of new products to promote, there would still be lots of reps. Once biotech has some products ready for use, they will partner/be bought up by pharma and more reps will start popping up. Also, docs will likely be seeing more "lab reps" which are representative from various testing companies that want you to order their specific test. CPHTLINK,
Samples will soon be gone soon. Though they are an extremely effective marketing tool,the industry realizes that coupons are a whole lot cheaper. Most samples don’t get used, which is money wasted for the company. Also, samples are heavily regulated by the industry-each pill needs to be accounted for.
That said, reps in the office are merely in a down-cycle. If there were a ton of new products to promote, there would still be lots of reps. Once biotech has some products ready for use, they will partner/be bought up by pharma and more reps will start popping up. Also, docs will likely be seeing more “lab reps” which are representative from various testing companies that want you to order their specific test.

]]> By: Chuck Brookshttp://www.kevinmd.com/blog/2009/03/death-of-drug-rep-and-who-will-take.html#comment-90511 Chuck Brooks Wed, 25 Mar 2009 22:38:00 +0000 http://clients.emmense.com/kevinmd/2009/03/death-of-the-drug-rep-and-who-will-take-their-place.html#comment-90511 Customer/patients also have internet access, and those interested will educate themselves as the drug distrbution channels morph into something more 'rational'. Seems like a good opportunity for doctors to offer value without the bureaucrats.<br/>Chuck Brooks<br/>FutureWare SCG Customer/patients also have internet access, and those interested will educate themselves as the drug distrbution channels morph into something more ‘rational’. Seems like a good opportunity for doctors to offer value without the bureaucrats.
Chuck Brooks
FutureWare SCG

]]> By: CPhTLinkhttp://www.kevinmd.com/blog/2009/03/death-of-drug-rep-and-who-will-take.html#comment-90509 CPhTLink Wed, 25 Mar 2009 19:12:00 +0000 http://clients.emmense.com/kevinmd/2009/03/death-of-the-drug-rep-and-who-will-take-their-place.html#comment-90509 seems like a better way to do it. but then how would those free samples they tote be delivered? how would a physician feel "compensated" for the time spend discussing "drug x" via video conferance instead of in person? seems like a better way to do it. but then how would those free samples they tote be delivered? how would a physician feel “compensated” for the time spend discussing “drug x” via video conferance instead of in person?

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