The makers and distributors of the promotional products of course.
It’s a $19 billion industry, and the ban is going to set these companies back at least $1 billion. Pen makers for instance, often receive orders in excess of one million pens per drug.
You may want to hang on to what you already have, as current drug-branded trinkets like mugs, mouse pads, and pens may become hot commodities on eBay.
Cardiologist Jeffrey F. Caren has a monument of over 1,200 of these pens mounted in his office, seen here on the right. It will become very valuable soon.
