The makers and distributors of the promotional products of course.
It’s a $19 billion industry, and the ban is going to set these companies back at least $1 billion. Pen makers for instance, often receive orders in excess of one million pens per drug.
You may want to hang on to what you already have, as current drug-branded trinkets like mugs, mouse pads, and pens may become hot commodities on eBay.
Cardiologist Jeffrey F. Caren has a monument of over 1,200 of these pens mounted in his office, seen here on the right. It will become very valuable soon.
Related posts:
- Will banning drug company sponsorship harm patients?
- Do drug company logos influence medical students?
- Op-ed: Pads, pens, prescriptions
- USA Today op-ed: Will restricting gifts to doctors reduce pharmaceutical influence?
- Has the ban on doctors accepting drug company gifts gone too far?
- Drug company ethics and the pharmaceutical industry’s pursuit of profit
- Drug-eluting stents
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{ 2 comments }
I wonder if any politicians have walls or monuments dedicated to gifts from lobbyists.
My all-time favorite drug company tchotchke was a yellow cup with a smiley face and “Have a Happy Day!”, advertising Mellaril.
[You younger guys may not know Mellaril, a strong first-generation anti-psychotic.]
-Steve
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