http://www.kevinmd.com/blog/2009/01/waning-effect-of-direct-to-consumer.html Tue, 14 Feb 2012 21:09:00 +0000 hourly 1 http://www.kevinmd.com/blog/2009/01/waning-effect-of-direct-to-consumer.html#comment-89190 Glenn Laffel Tue, 13 Jan 2009 13:03:00 +0000 http://clients.emmense.com/kevinmd/2009/01/the-waning-effect-of-direct-to-consumer-drug-advertising.html#comment-89190 Kevin: Big Pharma spends $5 billion annually on DTC in North America and within a year or two will be doing the same, probably in the EU (see http://www.pizaazz.com/2008/12/29/dtc-north-america-bonanza/). I just don't see them giving this up any time soon, except perhaps as a short term nod to the Economic Crisis and the need to cut costs. Kevin: Big Pharma spends $5 billion annually on DTC in North America and within a year or two will be doing the same, probably in the EU (see http://www.pizaazz.com/2008/12/29/dtc-north-america-bonanza/). I just don’t see them giving this up any time soon, except perhaps as a short term nod to the Economic Crisis and the need to cut costs.

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