The failed combination cholesterol medication has made it into the dubious list of top 10 public relations blunders of 2008.
Over $100 million was spent on advertising, including those horrid “Food and Family” television spots that haunt me to this day, yet the data that showed the drug didn’t work as claimed was withheld for 21 months.
It seems that Merck has not learned from their Vioxx debacle, with some saying that “it’s getting tough to find any Merck drug that can hold up to scrutiny.”
