Drug reps were allegedly instructed to use Disney characters during their sales pitch for the psychiatric drug Seroquel:
We are told the idea was conveyed at a national sales meeting and on field rides with sales reps, who were told to use Tigger as a bipolar patient and Eeyore - the down-in-the-mouth donkey - as a depressed patient. The reps were allegedly encouraged to use Tigger dolls as giveaways, for instance.
I’ve always thought that Tigger was a bit manic in the new Disney Channel cartoon, My Friends Tigger and Pooh.
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Lol! Everyone knows that Tigger has ADHD. Eeyore is certainly the depressed one, piglet has an anxiety disorder, Rabbit has OCD, and that christopher robin just has an overactive imagination. In psychology, we went through all of the winnie the pooh characters and decided what was psychologically up with each one. Interesting that this would be used in sales pitches, though.