Using Disney characters to sell Seroquel?

Drug reps were allegedly instructed to use Disney characters during their sales pitch for the psychiatric drug Seroquel:

We are told the idea was conveyed at a national sales meeting and on field rides with sales reps, who were told to use Tigger as a bipolar patient and Eeyore – the down-in-the-mouth donkey – as a depressed patient. The reps were allegedly encouraged to use Tigger dolls as giveaways, for instance.

I’ve always thought that Tigger was a bit manic in the new Disney Channel cartoon, My Friends Tigger and Pooh.

topics: bipolar, drug reps

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Tagged as: drugs, patient