The love fest between pharmaceuticals and President-elect Obama didn’t last long. They’re planning a national television campaign to educate the public about the risks of letting the government negotiate Medicare drug prices, which stands to cost the industry $30 billion in revenue.
Although spokespeople say that “PhRMA would run exactly the same ad campaign if John McCain had won last week’s presidential election,” I find that highly dubious.
Big Pharma’s has made its opening move in the long chess match of reform. Let’s see the response.
