An ACP reporter attends a seminar that goes deep into the business side of medicine, and doesn’t like what she sees:
The speaker (a lawyer) started off by talking about the impending primary care shortage. Which seems to me like an argument against spa medicine, since we might need those few docs who are left for real clinical care, but I suppose it’s also a market opportunity.
With margins squeezed, generalist doctors are ripe for revenue-generating sales pitches. Instead of hyping up unproven, cash-only gimmicks, perhaps a better solution would be to improve payment for what’s really needed: real, primary care medicine.
Related posts:
- Why doctors need to embrace retail clinics
- Retail clinics don’t save money
- The retail clinic era is over, and why pharmacy-based clinics are doomed to fail
- Retail clinics
- Should primary care doctors embrace retail clinics?
- Retail health clinics and the free market
- My take: Carrot > stick, the pandering NEJM, retail clinics
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True–and the way you do that is to post higher fees and charge them leaving your patients to collect from their insurance company. If upon doing so, you find your schedule open, then their must not be such a great primary care shortage after all–just a shortage of underpriced primary care.
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