How to market your practice

October 22, 2008

You’d think this is common-sense in today’s practice environment, but it is surprising how business-inept many doctors are.

Most medical practices operate at small businesses, and having a demand for your services is imperative. That means patients. Granted, most primary care doctors don’t have this problem, but for those that do, here’s how to market yourself to the community.

I can attest to tip of writing a column or op-ed in the local newspaper. Nothing has been more helpful in growing my patient panel.