Dr. Rob nails it. He has taken the fee-for-service system given to him and makes the most of it.
We in primary care have an access issue. People wait months for an appointment. The demand is clearly there.
Doctors who don’t find innovative ways of increasing their access are, i) causing patients to be further unsatisfied with their care, and ii) leaving proverbial chips on the table.
Medicine is indeed a business. Primary care physicians who don’t treat it as such won’t survive in the current environment.
