Tuesday, September 02, 20080
DTC advertising = money wasted?
A study from the BMJ suggests that pharmaceutical companies are simply wasting their time and money on drug ads.
One problem with the study was that it was done in Canada, where physician prescribing patterns are markedly different.
I'm not sure you can apply results based on Canadian patients and doctors to the United States.
One problem with the study was that it was done in Canada, where physician prescribing patterns are markedly different.
I'm not sure you can apply results based on Canadian patients and doctors to the United States.
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