A study from the BMJ suggests that pharmaceutical companies are simply wasting their time and money on drug ads.
One problem with the study was that it was done in Canada, where physician prescribing patterns are markedly different.
I’m not sure you can apply results based on Canadian patients and doctors to the United States.
Related posts:
- Another approach to health care costs: Ban advertising
- US physicians kick butt on hypertension control
- Wasted billions in health care
- Where do the Canadian political elite go for health care?
- A federal judge in bed with Big Pharma
- The waning effect of direct to consumer drug advertising
- Poll: Do gifts from pharmaceutical companies influence how physicians prescribe?
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