Comments on: Soft sell http://www.kevinmd.com/blog/2008/08/soft-sell.html Tue, 14 Feb 2012 16:32:00 +0000 hourly 1 By: PharmacistMikehttp://www.kevinmd.com/blog/2008/08/soft-sell.html#comment-87150 PharmacistMike Fri, 29 Aug 2008 18:15:00 +0000 http://clients.emmense.com/kevinmd/2008/08/soft-sell.html#comment-87150 If I remember properly a few years ago the biggest offender was Allegra. Both the detailed DTC ad and the allergy add had a man windsurfing through a wheat field. The allergy ad wasn't to difficult for consumers to relate back to the drug Allegra.<br/><br/>We need to end all of the ads now. If I remember properly a few years ago the biggest offender was Allegra. Both the detailed DTC ad and the allergy add had a man windsurfing through a wheat field. The allergy ad wasn’t to difficult for consumers to relate back to the drug Allegra.

We need to end all of the ads now.

]]>