Soft sell

August 29, 2008

DTC drug advertisements are facing increasing scrutiny. To get around this, drug companies are resorting the “unbranded advertising“, where the name of the drug isn’t mentioned in the commercial. This relieves them of the responsibility of listing all the side effects of the medication.

Banning drug companies from advertising medications would be easier.



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{ 1 comment }

1 PharmacistMike August 29, 2008 at 1:15 pm

If I remember properly a few years ago the biggest offender was Allegra. Both the detailed DTC ad and the allergy add had a man windsurfing through a wheat field. The allergy ad wasn’t to difficult for consumers to relate back to the drug Allegra.

We need to end all of the ads now.

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