Those sneaky DTC pharmaceutical ads: “The example she cited: an ad for Schering-Plough’s Nasonex allergy drug that featured a bumble bee flying around as side effects were listed, but hovered when benefits were discussed. ‘All of these wing flaps and wing flashes and sparkly things essentially divided the attention of the viewers”¦and thus led to decreased knowledge’ of possible risks.”
Related posts:
- Not all doctors discuss the risks and benefits of prostate cancer screening to patients
- Data-mining for drug risks
- Risks of cardiac CT scanning
- E-prescribing and liability risks
- "Pay to delay": How Big Pharma is paying off generic drug companies
- When drug side effects scare patients away from treatment
- Welcome CBS Evening News viewers!
KevinMD.com on Facebook
{ 1 comment }
Direct-to-consumer advertising is one of the biggest disasters in our health care system.
Comments on this entry are closed.