Districting viewers from drug risks

Those sneaky DTC pharmaceutical ads: “The example she cited: an ad for Schering-Plough’s Nasonex allergy drug that featured a bumble bee flying around as side effects were listed, but hovered when benefits were discussed. ‘All of these wing flaps and wing flashes and sparkly things essentially divided the attention of the viewers”¦and thus led to decreased knowledge’ of possible risks.”