Commercial CME

Biased or accurate? Both, says Daniel Carlat:

The bottom line is that accuracy is a minimum requirement of both CME articles and drug ads. In my experience, it is rare for industry-sponsored CME to be blatantly inaccurate. Instead, accurate statements are strung together strategically in order to encourage the use of the sponsor’s product–and to discourage use of the competitor’s.

Drs. Carlat and Donnell are debating Medscape’s controversial CME, which last week captured the attention of BusinessWeek.