Physicians are getting hip with YouTube and other web advertising modalities. It’s about time, as a third of patients use the Internet to find a doctor.
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- DTC advertising doesn’t work on this reader
- Warning on DTC drug advertising
- The waning effect of direct to consumer drug advertising
- Customer service, or advertising gimmick?
- Can a doctor sue a patient for a negative online review?
- Ban direct-to-consumer advertising
- Viral drug advertising
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