Strangely interesting idea: “Aetna is sponsoring a clinical trial of a daily low-stakes lottery to see whether it helps promote adherence among coumadin patients . . . the unusual trial design features a daily one-in-five chance to win $10 and a one-in-100 chance to win $100.”
Again, the concept of good health isn’t enough of an incentive for patient compliance. Cash is still king.
Related posts:
- Do patients want doctors to text message reminders to them?
- My take: Sharing prescriptions, saving money, adherence programs
- Will paying patients to lose weight be effective?
- The patient dropping lottery
- Medication reconciliation
- COURAGE embargo: Sabotage?
- A genetic test for Coumadin
KevinMD.com on Facebook
Comments on this entry are closed.