Strangely interesting idea: “Aetna is sponsoring a clinical trial of a daily low-stakes lottery to see whether it helps promote adherence among coumadin patients . . . the unusual trial design features a daily one-in-five chance to win $10 and a one-in-100 chance to win $100.”
Again, the concept of good health isn’t enough of an incentive for patient compliance. Cash is still king.
Related posts:
- Do patients want doctors to text message reminders to them?
- Orac: "AMSA is deep into promoting woo among medical students"
- My take: Sharing prescriptions, saving money, adherence programs
- Vioxx: The lottery may be running dry
- Will paying patients to lose weight be effective?
- The patient dropping lottery
- Medication reconciliation
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