Dr. Nick Riviera, the ideal physician?

June 10, 2008

Dr. Nick Riviera, the ideal physician?

The very model of a 21st-century healer: “Dr. Nick Riviera is a jack of all trades: cardiothoracic surgeon, anesthesiologist, medical-law expert, dietician, and prolific inventor. He is sensitive to his patients regarding the prices of medical procedures and he offers considerable discounts, with a flat rate of $129.95 per operation. Shying away from paternalism or licensure, Dr. Nick puts the patient at the forefront in a consumerism model: what the patient wants is what the good doctor will provide.”



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