Patients have been shielded from costs far too long, subsequently leading to an entitlement mentality.
Health care is expensive, and people are starting to realize that with the emerging co-payment structure:
With the new pricing system, insurers abandoned the traditional arrangement that has patients pay a fixed amount, like $10, $20 or $30 for a prescription, no matter what the drug’s actual cost. Instead, they are charging patients a percentage of the cost of certain high-priced drugs, usually 20 to 33 percent, which can amount to thousands of dollars a month.