A marketing problem

Robert Centor: “I believe we are losing the marketing competition. Each subspecialty attracts donors and advocates for their disease (or diseases). We are all familiar with the American Heart Association, the March of Dimes and the American Cancer Society. We are not flashy. We do not play solos, rather we conduct our patients’ health care. We can play all the instruments, but we do not solo on any instrument. Sometimes we have to obtain advise or a procedure from a soloist, but then we resume overall care.”