Insulating your practice from Big Pharma

Concupiscent Curds: “I still fool myself sometimes thinking I’ve sterilized my practice from Big Pharma. But I haven’t and I’m not sure I could completely. I am always on guard, though, against them trying to cozy up to me. In fact, one rep came close to actually becoming a friend until I realized what was going on and learned that a key lesson in the education of a rep is to befriend the doctor.”