. . . write in the newspaper. It worked for me.
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I’ve found writing to be a successful strategy for improving awareness of a medical practice. The benefits are that it’s free and it builds credibility much faster than any advertising or mailer campaign can. It’s also of broad community benefit through the communication of helpful information.
Tannus
http://www.vantageclinicalsolutions.com/blog
Excellent idea, Kevin. Community newspapers are hungry for material, especially if it’s free and attractive to readers. Readers are hungry for medical information.
I’m a medical writer, semi-retired, who specializes in translating from medical language to plain English. I can do the writing (your ideas or mine) and help with arrangements with local papers. The doctor’s time investment will be less than 1/2 hour per column.
M.E.Williamson@alumni.upenn.edu
Don’t make me laugh.
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