Is Pfizer destroying Robert Jarvik’s credibility?

February 7, 2008

His reputation is taking a hit ever since he started endorsing Lipitor:

A Congressional committee, concerned that the Lipitor ads could be misleading, has said it wants to interview Dr. Jarvik about his role as the drug’s pitchman.

Some of the questions may involve his credentials. Even though Dr. Jarvik holds a medical degree, for example, he is not a cardiologist and is not licensed to practice medicine. So what, critics ask, qualifies him to recommend Lipitor on television “” even if, as he says in some of the ads, he takes the drug himself?



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{ 3 comments }

1 KipEsquire February 7, 2008 at 10:02 am

I’ve seen the ads but haven’t committed them to memory — is he actually “recommending” Lipitor or merely reading off facts and recommending that viewers “ask their doctor whether Lipitor is right for them”?

I don’t see how the latter can objectively be considered “practicing medicine” (with or without a license).

2 Fidel, MD February 7, 2008 at 10:02 am

Sorry, but in order for Pfizer to destroy it, he’d have to have some credibility in the first place.

What exactly has Jarvik accomplished? He made a poorly performing artificial heart….one that hasn’t been used in 20+ years. So?

3 gingerB February 7, 2008 at 12:49 pm

I think he’s pretty good in that commercial. He’s good youthful and good looking.

I like the part at the end where he and his son go jogging.

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