His reputation is taking a hit ever since he started endorsing Lipitor:
A Congressional committee, concerned that the Lipitor ads could be misleading, has said it wants to interview Dr. Jarvik about his role as the drug’s pitchman.Some of the questions may involve his credentials. Even though Dr. Jarvik holds a medical degree, for example, he is not a cardiologist and is not licensed to practice medicine. So what, critics ask, qualifies him to recommend Lipitor on television “” even if, as he says in some of the ads, he takes the drug himself?
Similar Posts:
- Does television make toddlers more aggressive?
- Lose your fingerprints from chemotherapy
- Television medical experts are not all created equal
KevinMD.com on Facebook
{ 3 comments }
I’ve seen the ads but haven’t committed them to memory — is he actually “recommending” Lipitor or merely reading off facts and recommending that viewers “ask their doctor whether Lipitor is right for them”?
I don’t see how the latter can objectively be considered “practicing medicine” (with or without a license).
Sorry, but in order for Pfizer to destroy it, he’d have to have some credibility in the first place.
What exactly has Jarvik accomplished? He made a poorly performing artificial heart….one that hasn’t been used in 20+ years. So?
I think he’s pretty good in that commercial. He’s good youthful and good looking.
I like the part at the end where he and his son go jogging.
Comments on this entry are closed.