Why did BiDil fail?

January 18, 2008

The Physician Executive has his thoughts, but I think the reason is much simpler. Repackaging two cheap, generic medications into an expensive, brand-name pill is generally not a good business model for success.



Related posts:

  1. BiDil sales "suck"
  2. Racist not to cover BiDil?
  3. BiDil smoke and mirrors
  4. The Angry Pharmacist on the Medicare donut-hole
  5. Cutting back on prescription drugs
  6. Idiocy in Missouri
  7. The $130 million study that no one listened to


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