Freakonomics uncovers some nuggets, some of which we already know:
Events are revealing that many pharmaceutical companies, along with their consulting academic physicians, have engaged in practices that obscure or misrepresent information about their products . . .The best kept secret by the retail pharmaceutical industry is the obscene profits made on generic drugs by the large chain stores . . .
What a lot of people may not know is that for some time now, pharmaceutical company marketing strategies have focused on promoting illness, rather than simply promoting drugs . . .
