Internet vs physician

An informal polling of my own infertility patients revealed that over 90% of them searched the internet for medical information. In fact many of them do this regularly, on at least a weekly, if not daily, basis. When I make a diagnosis (ie, PCOS or endometriosis), I welcome them to do their independent research regarding their disease so that we can discuss any questions they may have. I strongly caution them NOT to believe everything out there and I urge them NOT to make any decision without discussing things with me first. Patients love this! First, they have a much faster buildup of trust in me as my opinions are corroborated by outside sources. In the times where there are apparent contradictions between my recommendations and internet misinformation, we have a discussion where I explain my viewpoint and allow the patient to make their choice (agree with me or go see someone else). It also serves to keep me ever amazed at the growing power of the internet.