Marketing stents to consumers

November 26, 2007

Ridiculous, says Dr. Wes:

As though our patients can go down to the corner store and pick one of these up for their heart. I guess J&J feels patients can discern when a drug-eluting stent is preferred over a bare metal stent, or better yet: when a stent is appropriate and when it is not.



Related posts:

  1. Stents take a hit
  2. Drug-eluting stents
  3. Drug-coated stents
  4. Stents and the COURAGE trial
  5. Heart attack victim: Right place, right time
  6. A marketing problem
  7. Can patients truly be consumers?


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